Social Media Executive
Skills
About This Role
Overview
- Create and schedule daily original content including Reels, Stories, carousels, and posts across Instagram and TikTok (including sponsored reels where applicable).
- Repurpose high-performing web stories into social-first content to drive link clicks and engagement.
- Launch and manage editorial-led social series such as weekend previews, New This Week, and viral content formats.
- Produce, edit, and publish engaging social content including first looks, exclusives, and trend-led stories.
- Collaborate with video producers and creatives on cross-platform visual storytelling.
- Build social deliverables for sponsored and branded content (paid and organic).
- Optimise content using SEO-friendly hooks and compelling visual storytelling.
- Maintain content calendars, track trends, and ensure consistent posting cadence.
- Own day-to-day community management across platforms, including comments and inboxes.
- Ensure timely and professional responses to followers queries and messages.
- Set up keywords and queries on social listening tools to monitor brand conversations.
- Research current social media benchmarks, trends, and audience preferences.
- Monitor competitor activity and recommend actionable improvements.
- Track Google Trends and emerging topics to suggest new content ideas.
- Stay updated on new platform features, emerging channels, and best practices.
- Analyse platform insights to improve views, reach, engagement, and link clicks.
- Share daily and weekly recommendations with the Editor and wider team.
- Compile weekly performance snapshots and detailed monthly reports covering results, insights, and growth opportunities.
- Contribute to quarterly performance reports highlighting successes, learnings, and next steps.
- Visit outlets, destinations, and events to capture real-time content.
- Conceptualise and execute creative ideas for live stories and on-ground content.
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