Social Media Executive

Overview

First Tech

Job Purpose

What You'Ll Do

• Develop and implement social media strategies across platforms including LinkedIn, Instagram, Facebook, X (Twitter), TikTok, and YouTube.
• Create, schedule, and publish engaging content aligned with brand guidelines, marketing objectives, and campaign goals.
• Manage day to day social media activities, monitor audience engagement, respond to inquiries, and foster online community growth.
• Collaborate with content creators, designers, and internal stakeholders to produce high quality digital content, including graphics, videos, and promotional materials.
• Plan and execute digital marketing campaigns to support product launches, brand awareness initiatives, events, and lead generation activities.
• Maintain and manage editorial calendars to ensure timely and consistent content delivery.
• Track, analyze, and report on social media and campaign performance using tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics.
• Monitor key performance metrics including engagement, reach, impressions, click through rates, conversions, and follower growth.
• Recommend and implement data driven improvements to optimize content performance and campaign effectiveness.
• Support broader marketing initiatives including email marketing, employer branding, events, and cross channel campaigns.
• Coordinate with external agencies, influencers, media partners, and vendors to execute marketing activities and campaigns.
• Ensure all communications comply with brand standards, copyright regulations, and digital marketing best practices.
• Stay up to date with emerging social media trends, platform updates, and digital marketing innovations.
• What we're looking for
• 2–4 years of experience in social media management, digital marketing, communications, or a related field.
• Bachelor's degree in Marketing, Communications, Media, Business Administration, or a related discipline.
• Strong understanding of major social media platforms, content trends, and audience engagement strategies.
• Experience managing and executing multi channel digital marketing campaigns.
• Proficiency with social media management, scheduling, and analytics tools.
• Strong content creation, copywriting, and storytelling skills.
• Excellent written and verbal communication skills in English.
• Creative mindset with the ability to develop engaging and impactful marketing content.
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast paced environment.
• Knowledge of SEO, paid social advertising, influencer marketing, and digital campaign optimization is an advantage.
• Highly organized, proactive, and collaborative, with strong attention to detail.
• Professional certification in Digital Marketing or Social Media Marketing is a plus.
• Candidates available immediately or within one month are preferred.

Benefits

• Competitive salary and performance-based incentives
• Health and wellness support
• Career development and learning opportunities
• Exposure to high-impact projects and cross-functional teams
• A collaborative culture that encourages innovation and ownership

Recruitment Process And Timeline