Social Media Editor, Arabian Business

Overview

Key Responsibilities

• Create and execute a social media strategy that improves Arabian Business and CEO Middle East’s brand reach.
• Help capture and edit short and long-form video content for a variety of social media channels.
• Write captions for social media posts that resonate with our target audience.
• Grow audiences both on and off all platforms from Instagram to LinkedIn.
• Manage social coverage of live events both internal and external.
• Monitor analytics and adjust content and approach to meet growth goals.
• Provide feedback to editors and writers on performance – both successes and missed opportunities.
• Provide training and reiterate best practices to journalists to ensure quality control across all social platforms.
• Produce weekly and monthly performance reports.
• Ensure all content produced fits within Arabian Business’ brand guidelines and tone of voice.
• Work closely with Arabian Business’ design team to develop creative concepts for marketing materials and campaigns.
• Ensure ALL content meets local and legal guidelines.
• Maintain a strong working relationship with Arabian Business’ commercial team and work with team leads to deliver sponsored content campaigns.
• Stay ahead of trends, new platforms and engagement metrics within the content industry.
• Plan, keep and execute a social media calendar.

Key Requirements

• Ambitious and a natural optimist.
• Be comfortable working in a breaking news environment where speed is key.
• Ability to meet deadlines.
• Highly organised and able to manage multiple priorities.
• Understand social media trends and best practices.
• Sharp, snappy copy skills, able to adapt tone of voice to different platforms and audiences.
• Comfortable working collaboratively with sales and events teams while maintaining editorial integrity.
• Experience with vertical video for mobile-first platforms.
• Willing and able to occasionally attend events outside of regular office hours.