Social Media & Digital Marketing Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
About the Role We are looking for a creative, performance-driven, and digitally savvy Social Media & Digital Marketing Specialist to build brand visibility, engagement, and growth across digital platforms.
Key Skills for This Role
Full Job Posting
About the Role
- We are looking for a creative, performance-driven, and digitally savvy Social Media & Digital Marketing Specialist to build brand visibility, engagement, and growth across digital platforms.
- The role requires someone who understands content, social trends, influencer ecosystems, digital campaigns, and performance marketing, with a strong focus on consumer tech, lifestyle, gaming, or youth brands.
- Key Responsibilities
1-Social Media Management
A- Manage and grow brand presence across Instagram, TikTok, YouTube, Facebook, X (Twitter), and LinkedIn.
B-Develop monthly social media calendars aligned with brand campaigns and launches.
2-Digital Marketing & Campaigns
A-Plan and execute digital marketing campaigns for brand awareness, product launches, lead generation, and sales conversion.
B- Manage paid campaigns across Meta Ads, Google Ads, YouTube Ads, and TikTok Ads.
3-Influencer & Creator Partnerships
A-Identify and onboard relevant influencers, creators, and gaming/lifestyle communities.
B- Manage influencer collaborations end-to-end, including outreach, negotiation, briefing, approvals, and performance tracking.
C-Build micro and mid-tier influencer networks for scalable engagement.
4-Analytics & Reporting
A- Track and analyze social media and digital marketing performance.
B- Prepare weekly and monthly reports with actionable insights.
C- Use tools such as Google Analytics, Meta Business Suite, and SEO platforms for optimization.
• Desired Skills & Qualifications
· 2–5 years of experience in social media and digital marketing.
· Strong understanding of social media trends and youth culture.
· Hands-on experience with Meta Ads and Google Ads.
·
Experience
in influencer marketing and creator collaborations.
· Basic understanding of Canva, CapCut, and Adobe Creative Suite.
· Strong copywriting and communication skills.
· Analytical mindset with the ability to optimize campaign performance.
·
Experience
in consumer tech, smartphones, gaming, lifestyle, or D2C brands preferred.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career