Social Media & Digital Marketing Executive
We are looking for an experienced Social Media & Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
Skills
About This Role
Overview
We are looking for an experienced **Social Media** **& Digital Marketing Executive** to assist in the planning, execution and optimization of our online marketing efforts.
The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology.
You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
· Assist in the formulation of strategies to build a lasting digital connection with consumers
· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
· Be actively involved in SEO efforts (keyword, image optimization etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels
· Provide creative ideas for content marketing and update website
· Collaborate with designers to improve user experience
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
· Acquire insight in online marketing trends and keep strategies up-to-date
· Maintain partnerships with media agencies and vendors
Requirements and skills
· Proven experience as Digital Marketing Executive in Advertising Agency or similar role
· Excellent understanding of digital marketing concepts and best practices
· Experience with B2C social media, Google and email campaigns
· Working knowledge of ad serving tools.
· Perfect knowledge of web analytics tools (e.g.
Google Analytics, , WebTrends etc.)
· Skills and experience in creative content writing
· Analytical mindset and critical thinking
· Excellent communication and interpersonal skills
· BSc/BA in marketing or relevant field
· Can join immediately.
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