Social Media Creative Director / Content Strategist
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About the Role
We are a premium cosmetic and dental brand based in Dubai, focused on creating high-quality patient experiences and producing content that reflects our commitment to excellence.
Key Skills for This Role
Full Job Posting
Overview
We are a premium cosmetic and dental brand based in Dubai, focused on creating high-quality patient experiences and producing content that reflects our commitment to excellence.
We are looking for an experienced Social Media Creative Director who will take ownership of our social media content strategy and lead our content production process from planning to execution.
Role Overview
This is not a traditional social media manager role.
You will be responsible for planning our monthly content strategy, developing creative concepts, managing the production calendar, and coordinating the creative team to ensure all content is produced efficiently and consistently.
You will work closely with videographers, editors, photographers, designers, doctors, and management to ensure everyone knows what content needs to be created, how it should be executed, and when it should be delivered.
Key Responsibilities
- Develop a complete monthly content strategy and editorial calendar.
- Create mood boards and creative concepts for campaigns and weekly content.
- Plan all weekly and monthly shoots in advance.
- Coordinate the production team, including videographers, photographers, editors, graphic designers, and marketing staff.
- Prepare shot lists and content briefs before every shoot.
- Brainstorm and develop new content ideas that align with the brand.
- Maintain a consistent visual identity across all social media platforms.
- Stay up to date with social media trends and identify relevant content opportunities.
- Work closely with doctors and management to plan educational, promotional, and patient journey content.
- Review content before publishing to ensure it meets brand standards.
- Track content performance and suggest improvements based on insights.
Requirements
- Minimum 3 years of experience in social media content strategy, creative planning, or content management.
- A portfolio demonstrating experience managing and planning content for Instagram or other social media platforms.
- Strong understanding of Instagram, content planning, and audience engagement.
- Experience creating monthly content calendars and production schedules.
- Good organizational and project management skills.
- Ability to coordinate and communicate effectively with creative teams.
- Basic understanding of branding, visual storytelling, and content production.
- Experience in healthcare, aesthetics, beauty, hospitality, or luxury brands is an advantage.
- Excellent English communication skills. Arabic is a plus.
Employment Details
- Full-time position
- Based in Dubai
- Immediate start preferred
To Apply
Please submit your CV, portfolio, and links to your previous work (Instagram, YouTube, Vimeo, or similar) at [email protected].
Applications without a portfolio will not be considered.
Pay: AED5,000.00 - AED7,000.00 per month
Experience
- Content creation: 3 years (Required)
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