social media content Strategist

KneeXpert is dedicated to increasing awareness and enabling early diagnosis of joint diseases, working toward the vision of “Arthritis Mukt Bharat.” The organization brings together doctors, physiotherapists, social workers, and influencers to provide accessible joint care.

By combining medical expertise with community outreach, KneeXpert aims to reach individuals experiencing joint pain across India.

The team focuses on impactful education, early intervention, and supportive care in local communities.

This collaborative approach helps improve quality of life for people affected by joint-related conditions.

We are seeking an experienced Brand Builder & Content Creator to strengthen our hospital’s brand through strategic storytelling, creative content, and consistent visual communication.

This role requires someone who understands how to build trust, credibility, and emotional connection in the healthcare space.

3–5 Years (Branding, Content Creation, or Healthcare Communication)

(Based on skills & experience)

Build and execute the hospital’s brand and content strategy

Create high-quality digital content (reels, videos, posts, stories, blogs)

Develop patient stories, doctor profiles, awareness campaigns, and brand narratives

Maintain visual and tonal consistency across all platforms

Collaborate with doctors, departments, and leadership teams

Plan and manage a content calendar aligned with hospital objectives

Monitor performance metrics and optimize content for engagement and reach

2–5 years of experience in branding, content creation, or social media

Strong storytelling and visual communication skills

Experience handling brand-led content (preferably healthcare/wellness)

Hands-on knowledge of design & video tools (Canva, Adobe, mobile editing)

Ability to translate medical information into simple, patient-friendly content

Excellent coordination and communication skills

A brand thinker, not just a content poster

Someone who understands empathy, trust, and ethics in healthcare branding

Creative, consistent, and detail-oriented

Comfortable owning the brand voice end-to-end

Lead branding for a growing hospital/healthcare organization

High-impact role with ownership and visibility

Opportunity to create meaningful content that genuinely helps people