Social Media & Content Specialist
Skills
About This Role
Position: Social Media & Content Specialist
Job Specifications:
Hours: Full-Time
Location: Abu Dhabi
Key Responsibilities
● Develop and execute a complete social media strategy aligned with brand positioning and business objectives.
● Plan, create, and publish high-quality content (reels, carousels, stories, posts, captions).
● Lead content ideation, storytelling, and creative direction.
● Manage daily social media operations across Instagram, TikTok, LinkedIn, and YouTube.
● Create and maintain a monthly content calendar aligned with campaigns and launches.
● Collaborate with marketing, sales, and creative teams to support project promotions.
● Monitor trends, competitors, and market insights to continuously optimize content strategy.
● Track performance metrics, generate reports, and optimize content based on data and insights.
● Ensure brand consistency, tone of voice, and premium positioning across all platforms.
Requirements & Skills
● Minimum 1 year experience in real estate or luxury brands within the UAE.
● Strong understanding of social media platforms, algorithms, and trends.
● Excellent communication and copywriting skills in English (Arabic is a plus).
● Proven ability to build and execute social media strategies, not just publish content.
● Highly skilled content creator. ● Strong visual sense, storytelling, and brand positioning ability.
● Experience with short-form video creation (Reels & TikTok).
● Organized, proactive, creative, and detail-oriented.
Bonus Skills (Nice to Have)
● Basic video editing (CapCut / Premiere Pro / Final Cut).
● Photography & mobile videography.
● Experience with influencers & UGC creators.
● Knowledge of Meta Ads & boosting strategies.
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