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Social Media & Content Specialist

Hland Real Estate
Abu Dhabi, UAE
fulltime
Entry
1 months ago
ContentMediaSocialSpecialist
Free

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ContentMediaSocial
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Key Responsibilities

  • Develop and execute a complete social media strategy aligned with brand positioning and business objectives.
  • Plan, create, and publish high-quality content (reels, carousels, stories, posts, captions).
  • Lead content ideation, storytelling, and creative direction.
  • Manage daily social media operations across Instagram, TikTok, LinkedIn, and YouTube.
  • Create and maintain a monthly content calendar aligned with campaigns and launches.
  • Collaborate with marketing, sales, and creative teams to support project promotions.
  • Monitor trends, competitors, and market insights to continuously optimize content strategy.
  • Track performance metrics, generate reports, and optimize content based on data and insights.
  • Ensure brand consistency, tone of voice, and premium positioning across all platforms.

Requirements & Skills

  • Minimum 1 year experience in real estate or luxury brands within the UAE.
  • Strong understanding of social media platforms, algorithms, and trends.
  • Excellent communication and copywriting skills in English (Arabic is a plus).
  • Proven ability to build and execute social media strategies, not just publish content.
  • Highly skilled content creator.
  • Strong visual sense, storytelling, and brand positioning ability.
  • Experience with short-form video creation (Reels & TikTok).
  • Organized, proactive, creative, and detail-oriented.

Bonus Skills (Nice To Have)

  • Basic video editing (CapCut / Premiere Pro / Final Cut).
  • Photography & mobile videography.
  • Experience with influencers & UGC creators.
  • Knowledge of Meta Ads & boosting strategies.

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