Social Media & Content Creator

Overview

Requirements

• Social media content creation and planning. Ability to create engaging and impactful content for hotel’s social media channels and work together with photographers, videographers and creatives to create content.
• Manage an effective social media strategy to support the overall business objectives for the property. Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns. Managing a high volume of daily social media posts.
• Develop and implement the social media calendar for the hotel and F&B accounts in line with the hotel’s key messages, promotions, and marketing strategies.
• Communicate with social media followers, including responding to queries in a timely manner.
• Staying up to date on best practices and emerging trends in social media.
• Suggesting recommendations to adjust the social media strategies for optimal results.
• Explore various promotional opportunities: influencer collaborations, marketing collaborations and brand activations.
• Suggest initiatives for social media campaigns and activations to increase brand engagement and revenue.
• Ensure all content and social media strategies are aligned with brand guidelines.
• Plan and execute short and long-term campaign goals, set target KPIs and manage accordingly.
• Liaise with the operational departments in communicating and management of all F&B, Rooms and Spa related packages and promotions.
• Conduct social media audits and suggest proactive improvements on social media channels. Evaluate and effectively communicate the social media performance to the Hotel Management.
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