Social Media, Content & Campaign Manager

About Haas

Job Description

1. Social Media Management

• Manage HAAS social media platforms including Instagram, TikTok, Snapchat, and other relevant platforms.
• Create weekly and monthly content calendars.
• Plan daily content ideas for stories, reels, posts, and campaigns.
• Write attractive captions that match the HAAS brand tone.
• Follow social media trends and apply the suitable ones in a premium way.
• Monitor account performance and suggest improvements.
• Reply to comments and messages when required in a professional brand tone.

2. Photography & Videography

• Shoot high-quality photos and videos of coffee, desserts, food, interiors, staff, customers, events, and campaigns.
• Create daily visual content that reflects the premium image of HAAS.
• Film reels, TikToks, stories, product videos, behind-the-scenes content, and campaign videos.
• Choose the right angles, lighting, movements, and details.
• Ensure all content looks clean, elegant, modern, and not basic.

3. Editing & Content Creation

• Edit videos professionally for reels, TikTok, stories, and ads.
• Edit photos to match HAAS’ visual identity.
• Add music, text, transitions, and effects in a clean and premium way.
• Prepare content in the correct sizes and formats for each platform.
• Create fast and engaging content without losing quality.

4. Campaign Planning & Execution

• Create strong campaign ideas for new drinks, menu launches, seasonal offers, collaborations, events, and special activations.
• Build creative concepts for campaigns.
• Prepare moodboards, shot lists, content plans, and execution plans.
• Create hype and anticipation before any launch.
• Coordinate with influencers, photographers, videographers, designers, models, and suppliers when needed.
• Follow the campaign from idea to execution, posting, and performance review.

5. Brand Direction

• Maintain HAAS’ premium brand image across all posts, stories, reels, and campaigns.
• Ensure all content reflects HAAS’ identity: specialty coffee, design, lifestyle, art, experience, and high taste.
• Improve the overall look and feel of the social media accounts.
• Understand the difference between normal content and content that creates curiosity, desire, and actual visits.

6. Influencer & Community Marketing

• Search for suitable influencers, bloggers, and content creators that match HAAS’ identity.
• Coordinate influencer visits and content coverage.
• Build relationships with coffee, fashion, art, lifestyle, and community creators.
• Support event coverage and brand collaborations.

7. Reporting & Growth

• Track engagement, reach, views, saves, shares, followers’ growth, and campaign results.
• Prepare simple weekly or monthly performance reports.
• Explain which content worked well and which content needs improvement.
• Use insights to improve upcoming content and campaigns.

Requirements

• Strong experience in social media management, content creation, photography, videography, editing, and campaign planning.
• Previous experience in coffee, restaurants, hospitality, lifestyle, fashion, or premium brands is preferred.
• Excellent taste and strong attention to details, angles, lighting, colors, and visual identity.
• Excellent knowledge of Instagram, TikTok, reels, stories, and current social media trends.
• Ability to shoot using a professional camera or high-quality phone.
• Strong editing skills using CapCut, Lightroom, Photoshop, Canva, Adobe Premiere, or similar tools.
• Ability to create content quickly while maintaining high quality.
• Creative, proactive, and does not wait for instructions only.
• Organized and able to follow a content calendar.
• Strong understanding of premium, minimal, elegant brand direction.
• Excellent communication skills.
• Arabic and English are a plus.

The Person We Are Looking For

• We are not looking for a normal social media employee.
• We are looking for someone who is:
• Very creative.
• Fast and active.
• Strong in photography and videography.
• Strong in campaign ideas.
• Updated with trends.
• Has excellent taste.
• Understands premium branding.
• Knows how to make people want to visit HAAS.
• Knows how to create hype before any launch.
• Can work independently and bring new ideas.
• Can turn normal coffee moments into strong and attractive content.

• Social Media Management

• Content Strategy
• Content Creation
• Photography
• Videography

• Reels & TikTok Editing

• Campaign Planning
• Creative Direction
• Influencer Coordination
• Caption Writing
• Trend Research

• Content Calendar Management

• Performance Analysis

Important Note

• The candidate must send a portfolio including:
• Social media accounts previously managed.
• Photography samples.
• Video and reels samples.
• Campaigns created or participated in.
• Before and after editing samples, if available.
• Applications without a clear portfolio will not be considered.

Interview Task

Short Job Advertisement

Requirements

Location: Dubai