SOCIAL MEDIA AND CONTENT SPECIALIST
Role Overview
Toronto-based Social Media and Content Specialist reporting to the Manager, Communications.
Creates content, plans and delivers social media, and develops, analyzes, and reports campaign metrics.
Supports organizational reach, positive public engagement, and brand awareness across marketing and communications channels.
Key Skills for This Role
Full Job Posting
Role overview
Toronto-based Social Media and Content Specialist reporting to the Manager, Communications.
Creates content, plans and delivers social media, and develops, analyzes, and reports campaign metrics.
Supports organizational reach, positive public engagement, and brand awareness across marketing and communications channels.
Responsibilities
- Create content and plan and deliver social media activity.
- Analyze and report campaign metrics, identify ways to improve results, execute strategies, and make recommendations.
- Apply current communications, social media, and content-marketing trends and best practices.
Qualifications and experience
- At least three years of related experience in content creation with social media engagement.
- Demonstrated experience developing content marketing and communications materials.
- Strong understanding of social media channels, platform management, and social media assets.
- Experience with social media metrics, analysis, insights, strategies, and recommendations.
- Excellent written and verbal communication, organizational, and interpersonal skills; able to handle pressure, competing priorities, and deadlines.
Tools and education
- Proficiency in Google Analytics or equivalents and Microsoft Office Suite.
- Experience with social listening tools and paid social advertising; Meltwater is an asset.
- A bachelor’s degree in marketing, public relations, communications, journalism, or a related discipline is sought for the ideal candidate; a digital marketing certificate is an asset.
Schedule and employment
- Permanent, full-time, unionized position, Monday to Friday, 9:00 a.m. to 5:00 p.m.
- The posting is for an existing vacancy.
Compensation
- The listed hiring minimum and maximum rates are both CAD 63,301.29; the posting labels the pay type as salary without stating a cadence.
Additional job condition
- COVID-19 and other vaccines are required unless a medical exemption applies under the Ontario Human Rights Code.
About Canadian Hearing Services
Canadian Hearing Services provides services and products to Deaf and hard-of-hearing Canadians and describes itself as a large, accredited organization.
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