Shopify & E-Commerce Website Specialist
Role Overview
The Shopify & Ecommerce Website Specialist will own the Shopify website, drive digital growth and help shape the online business.
The hands-on role combines website management, digital marketing, content creation and data analysis.
Key Skills for This Role
Full Job Posting
About the company
LASSIC supplies flat-pack furniture and household items and is growing across major UK and EU marketplaces.
Role overview
The Shopify & Ecommerce Website Specialist will own the Shopify website, drive digital growth and help shape the online business.
The hands-on role combines website management, digital marketing, content creation and data analysis.
Responsibilities
- Maintain the Shopify website, keeping it fast, effective and conversion-focused.
- Create Google Ads and Meta campaigns; plan paid social and manage social accounts, including planning content, posting and community engagement.
- Develop technical, on-page and off-page SEO; manage Google Shopping and optimise PPC for ROI.
- Use Google Analytics and reporting tools to monitor performance and analyse customer behaviour, campaign results and website data.
- Support product launches and promotions with internal teams; add and update products, descriptions, images, prices and specifications.
Requirements
- Proven Shopify website management experience; retail or eCommerce brand experience is ideal.
- HTML coding or AI-assisted coding experience to build and edit site content and templates.
- Hands-on Google Ads, Google Shopping and Meta campaign experience with ROI targets; paid social and social account management experience.
- Solid understanding of technical, on-page and off-page SEO.
- Confidence using Google Analytics and turning data into actions; commercial focus on conversion, ROAS and revenue.
- Organised and proactive, and comfortable collaborating with other teams.
- Furniture, homeware or garden product experience and marketplace-selling familiarity are preferred.
Pay
- Pay is £32,000–£35,000 per year, depending on experience.
Benefits
- Casual dress, employee discount and free parking are listed.
Workplace
- The role is in person in Bradford, United Kingdom.
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