Service Process Coach-West
Full Job Posting
Key Responsibilities
- Coaching & Training
- Coach customer-facing after sales staff (Service Advisors, CRM teams, Delivery personnel) on soft skills, complaint handling, communication, and empathy.
- Conduct live on-the-job (OJT) coaching sessions with real-time feedback and corrective guidance.
- Deliver structured training programs for non-technical dealership staff including workshops and one-on-one sessions.
- Support onboarding and induction of new dealership staff.
- Process Implementation & Audits
- Assess dealership after sales operations against defined SOPs and service standards.
- Conduct structured process audits and upload findings to relevant portals/systems.
- Perform gap analysis and develop actionable improvement plans aligned to dealership and OEM objectives.
- Implement best practice processes within dealerships and monitor compliance.
- Customer Experience
- Map and evaluate key customer journey touchpoints — from vehicle drop-off to post-service follow-up.
- Analyze CSI/NPS scores, VOC data, and customer complaint trends to identify service
- gaps.
- Drive experience enhancement initiatives — waiting lounge improvements,
- personalised service, customer engagement events.
- Performance Management & Reporting
- Monitor, evaluate, and report on dealership progress against KPIs (labour productivity,
- bay utilisation, service absorption, retention, repeat repairs, etc.).
- Prepare and submit detailed performance reports to regional managers and OEM
- stakeholders.
- Identify additional business opportunities within the dealership network.
Experience
- 10-15 years of experience in the automotive after sales domain.
- Min 5 years of prior experience in dealership coaching, consulting, or process
- implementation roles preferred.
- Background in workshop management, service head, or customer relations roles will be
- an advantage.
- Exposure to multi-brand dealership environments is desirable.
- Skills & Competencies
- Strong understanding of after sales workshop operations — service processes, parts
- management, warranty, DMS/CRM tools.
- Proven ability to coach and influence without authority.
- Analytical mindset with ability to interpret CSI/NPS data and workshop KPIs.
- Excellent communication and presentation skills.
- Ability to manage multiple dealership assignments simultaneously across geographies.
- Proficiency in audit and assessment methodologies.
- Certifications in training, coaching, or automotive service processes will be an added
- advantage.
- Other Requirements
- Willingness to travel extensively (pan India or within assigned region).
- Familiarity with OEM portals, DMS systems, and digital reporting tools.
- Key Performance Indicators
- Dealership CSI/NPS score improvement.
- Audit scores and process compliance rates.
- Staff skill improvement post-training.
- Number of dealerships coached/assessed per cycle.
- Repeat repair and complaint reduction rates.
- MSX International has been a trusted partner to leading automotive OEMs and mobility companies worldwide, providing strategic support to transform retail operations. With a strong foundation built on Dealer Performance Improvement, Repair Optimization, and Consumer Engagement, we empower businesses by integrating people, processes, and technology to drive measurable success. As the mobility industry undergoes rapid transformation, MSX International stands as a catalyst for innovation, equipping clients with cutting-edge tools and deep industry expertise to navigate evolving market dynamics. MSX International remains the go-to partner for leading automotive OEMs, offering innovative, research-driven strategies to elevate retail operations and accelerate business growth.
Qualifications
- Graduate in any discipline; Diploma/Degree in Automobile Engineering preferred.
- Proficiency in English + regional language(s) preferred.
Preferred Qualifications
- implementation roles preferred.
- Graduate in any discipline; Diploma/Degree in Automobile Engineering preferred.
- Proficiency in English + regional language(s) preferred.
About MSX International
Provides outsourced business services and technology to automotive manufacturers.
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