SEO Specialist

Role overview

SEO and website optimization

• Develop end-to-end SEO strategies and conduct keyword, search intent, and competitor research.
• Optimize website structure, URLs, internal links, navigation, meta tags, headers, and content.
• Implement GEO and AEO and conduct technical audits covering crawlability, indexation, Core Web Vitals, mobile, and broken links.
• Manage SEO-friendly content creation for blogs, articles, landing pages, and websites.

Paid search and collaboration

• Plan, execute, and optimize Google Ads for lead generation, traffic, and brand awareness; align paid and organic keywords to improve ROI.
• Track and report performance using Google Analytics, Google Search Console, Google Ads, and SEO tools.
• Collaborate with content, design, product, development, and marketing teams; keep current with search and paid media developments.

Required qualifications

• 3–5 years of experience as an SEO Specialist or SEO Expert.
• Strong knowledge of on-page, off-page, and technical SEO; working knowledge of AI SEO, GEO, and AEO.
• Hands-on Google Ads experience for lead generation and experience managing content on WordPress and e-commerce websites.
• Proficiency in Google Analytics, Google Search Console, Google Ads, and SEMrush, Ahrefs, or Moz.
• Strong analytical, communication, and problem-solving skills and ability to manage multiple websites and campaigns.
• A bachelor's degree in Marketing, Computer Science, IT, or a related field is preferred.

Preferred experience

• Experience handling Indian and Middle East SEO projects is preferred.
• Experience with local and international SEO initiatives is preferred.

Compensation and benefits

• Pay is ₹40,000–₹55,000 per month.
• Benefits include leave encashment, paid sick time, paid time off, and Provident Fund.

Work arrangement

• Work location is in person.