indeed
SEO Specialist
Skillstride Academy
IND
Full-time
Onsite
₹420,000–₹540,000 per year
Discovered 3 weeks ago
Search engine optimization (SEO)Answer Engine Optimization (AEO)Generative Engine Optimization (GEO)Google AdsGoogle AnalyticsGoogle Search Console
Role Overview
Own search visibility and performance for Skillstride Academy and its clients.
Independently plan, execute, monitor, and improve organic and paid search performance while coordinating with IT and marketing teams.
Key Skills for This Role
Search engine optimization (SEO)Answer Engine Optimization (AEO)Generative Engine Optimization (GEO)Google AdsGoogle AnalyticsGoogle Search Console
Full Job Posting
Role overview
Own search visibility and performance for Skillstride Academy and its clients.
Independently plan, execute, monitor, and improve organic and paid search performance while coordinating with IT and marketing teams.
Key responsibilities
- Plan and execute SEO for the academy and its clients, including keyword research, competitor analysis, on-page, technical, off-page, and content optimization.
- Develop AEO and GEO strategies for visibility in search engines and AI-driven search platforms.
- Monitor rankings, traffic, conversions, indexing, search performance, technical issues, and website visibility using Google Search Console and Google Analytics.
- Plan and optimize Google Ads campaigns; track clicks, conversions, CPC, CPA, ROAS, and related metrics.
- Coordinate technical SEO and website tasks with IT, including page speed, schema, tracking, redirects, and indexing.
- Provide SEO recommendations for blogs, landing pages, website pages, and campaigns; prepare regular SEO and Google Ads reports.
- Stay current with algorithm changes, search trends, AI search developments, and SEO practices.
- Provide ad-hoc support to marketing colleagues and support other digital marketing activities as business needs require.
Required skills and experience
- At least 3 years of practical SEO experience.
- Strong knowledge of SEO, AEO, GEO, Google Ads, Google Analytics, and Google Search Console.
- Strong understanding of keyword research, technical SEO, on-page and off-page SEO, link building, and competitor research.
- Good understanding of website structure, indexing, crawling, schema markup, redirects, Core Web Vitals, and page speed.
- Ability to analyze data and translate insights into actionable SEO and advertising strategies.
- Good understanding of social media, content marketing, paid marketing, lead generation, and conversion optimization.
- Ability to coordinate with IT, content, design, and marketing teams; communicate, report, and solve problems effectively.
- Ability to manage multiple projects and client requirements simultaneously.
Work timings
- Monday to Friday, 10:00 AM–7:00 PM.
- Saturday, 12:00 PM–5:00 PM.
Pay
- Pay is ₹420,000–₹540,000 per year.
Work location
- Work is in person.
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