SEO Manager

Role overview

Responsibilities

• Develop SEO strategies aligned with business objectives, marketing plans, and audience requirements.
• Research keywords and search intent and identify organic growth opportunities.
• Monitor search rankings, organic traffic, click-through rates, conversions, and other key performance indicators.
• Audit technical SEO, including site structure, crawlability, indexing, speed, mobile usability, and performance.
• Optimize website content, metadata, headings, internal links, URLs, and page structures.
• Coordinate SEO implementation with content writers, developers, designers, and marketing teams.
• Plan content optimization to improve topical relevance, search intent alignment, and organic visibility.
• Oversee on-page and off-page SEO, backlink analysis, link building, and website authority.
• Analyze competitors' SEO, keyword positions, content performance, and backlink profiles.
• Use SEO tools and analytics platforms to evaluate performance and support data-driven decisions.
• Follow search engine guidelines, monitor algorithm updates, and adjust optimization strategies.
• Improve website architecture and internal linking; support technical fixes and preserve SEO practices during updates and migrations.

Additional scope

• Prepare performance reports and recommend actionable improvements.
• Support local, international, and multilingual SEO initiatives where relevant.
• Evaluate landing pages and recommend changes to improve engagement, lead generation, and conversion rates.
• Manage SEO project timelines, priorities, and resources.
• Identify opportunities involving featured snippets, structured data, rich results, and other search features.
• Continuously refine strategies through testing and performance reviews.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Information Technology, Business, or a related field.
• Strong understanding of SEO principles, ranking factors, search intent, and organic search strategies.
• Knowledge of technical, on-page, and off-page SEO, keyword research, and content optimization.
• Familiarity with Google Analytics, Google Search Console, keyword research platforms, and SEO auditing tools.
• Understanding of website architecture, HTML, metadata, structured data, indexing, crawling, and page performance.
• Analytical ability, strong written communication, collaboration, project management, organization, and problem-solving skills.
• Ability to manage multiple initiatives, prioritize work, meet deadlines, and adapt to search and technology changes.
• Understanding of user experience and conversion optimization, with attention to ethical and sustainable practices.