SEO & GEO Assistant

Search is changing fast, and On the Beach is at the forefront of adapting to it. We're looking for an SEO & GEO Assistant to join our team as we build out our capability across both traditional organic search and the fast-growing world of AI-driven discovery.

This is a hands-on, learning-rich position for someone who's genuinely excited about how search works - and focused on where it's heading. You'll support activity across technical SEO, content strategy, rank tracking, and the emerging discipline of Generative Engine Optimisation (GEO) - helping to ensure OTB is visible wherever customers are searching, whether that's on Google or in AI tools like ChatGPT, Perplexity, and Gemini.

What you’ll be doing day to day

SEO

Supporting weekly and monthly SEO performance reporting, pulling data from Ahrefs, Google Search Console, and internal analytics tools

Monitoring keyword rankings across core destination and landing pages, flagging movements and helping to investigate causes

Assisting with on-page SEO audits and implementing recommendations through the CMS and development workflow

Conducting competitor analysis - tracking rival sites' content, rankings, and Share of Voice across key search terms

Helping build and maintain internal linking structures and content optimisation across the site

GEO / AI Visibility (GEO)

Monitoring OTB's visibility and citation rate across AI platforms (ChatGPT, Perplexity, Gemini, Claude, and others) using our GEO tracking framework

Running prompt testing across key holiday and destination queries to identify where OTB appears - or doesn't - in AI-generated responses

Supporting content briefs that align with GEO best practices: structured answers, factual density, E-E-A-T signals

Researching competitor AI visibility and surfacing insights for the SEO & Content Manager

Keeping up with developments in AI search and contributing ideas for how OTB should respond

You’ll be a great addition to our team if you have the following skills, knowledge and experience

Essential

Experience editing a website via CMS platforms

A genuine interest in SEO and/or digital marketing - ideally with some experience or exposure to search or a relevant degree

An interest in AI search and how LLMs & GAIO are changing the search landscape

Comfortable working with data and analytical tools

Strong attention to detail and a methodical approach to research and reporting

Good communication skills

Organised and proactive, with the ability to manage multiple tasks at once

Nice to Have

Exposure to Ahrefs, SEMrush, or similar SEO tools

Familiarity with prompt engineering or hands-on experience with LLMs

Understanding of technical elements of SEO

Experience with Google Search Console or GA4

Background in travel, e-commerce, or content-heavy websites

What to expect from our interview process

After a call with our Talent Team, We will run a 2 stage interview process, one stage of which will be an in-person interview at our fabulous Aeroworks office in Manchester city centre.

We want to make sure everybody has the opportunity to perform at their best. If you require any reasonable adjustments during the interview process please let the Talent Acquisition team know and they will be happy to assist.

Ways of working Our full time hours are 37.5 per week, but we don't have rigid working hours so you can find the working pattern that's right for you. We have core working hours between 10am - 4pm, so we can collaborate and enjoy the social side of work.

We also have hybrid working so we all work from home and from our Aeroworks office in Manchester City Centre. As a team we are in the office 2 days per week (usually Tuesday & Wednesday).

Our benefits We might be biased but we think our colleagues are pretty great. They're the people that have made On the Beach what it is today and continue to make it vibrant and successful tomorrow. That's why we offer a competitive benefits package, known as our Beach Perks, to all On the Beach colleagues.

These include:

25 days holiday plus your birthday off

Generous discount on holidays, plus you will receive 2 extra days annual leave on top of your holiday allowance to use whilst you're away on your On the Beach package holiday

Access to Learnerbly learning platform, plus workshops, courses and professional qualifications

Enhanced maternity, paternity, shared parental leave and adoption pay, plus other family friendly support

Employee Assistance Programme and free access to counselling

Simplyhealth Optimise Health Plan

Company Sick Pay scheme

Regular wellbeing events

Gym discount

Share Incentive Plan (SIP)

Death in Service cover

Onsite subsidised coffee shop

The Sandbox (our very own bar)

Food and drink discounts across a number of venues in Manchester City Centre

Regular social events

Cycle to Work scheme