indeed

SEO & ASO Assistant Manager

pcpl

Maharashtra, IND

Senior

Onsite

Discovered 1 months ago

Search engine optimization (SEO)App store optimization (ASO)Keyword researchOn-page optimizationLink buildingTechnical SEO audits

Full Job Posting

Lead organic growth across web and mobile, owning SEO and ASO strategy and managing a team of SEO specialists.

Drive search visibility, traffic, and app installs.

Build and execute SEO and ASO roadmaps aligned with business goals.
Lead and mentor SEO specialists.
Conduct keyword research, on-page optimization, link building, and technical audits for a site with 10,000+ indexed pages.
Optimize Google Play and App Store listings, including metadata, creatives, A/B tests, and reviews.
Analyze installs, retention, and crashes using Firebase and AppsFlyer.
Track rankings, traffic, and conversions and report on KPIs and ROI.
Collaborate with PPC, content, social, design, and product teams.

3–4 years of hands-on SEO and ASO experience.
Strong grasp of Google algorithms, technical SEO, and app-store guidelines; experience managing SEO for large websites.
Proficiency in Google Analytics, Search Console, Firebase, AppsFlyer, App Store Connect, and Play Console.
Familiarity with Ahrefs, SEMrush, Screaming Frog, Sensor Tower, or Mobile Action.
Basic HTML/CSS knowledge.
Bachelor's degree in Marketing, Computer Science, or a related field.
Strong analytical, communication, and leadership skills.

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