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naukri

SEO and Digital Marketing specialist

Times World Information Technology
Dubai, UAE
Senior
8 months ago
Content StrategyCommunity ManagementDigital MarketingCampaign ManagementAnalytics & ReportingSocial Media Advertising
Free

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Content StrategyCommunity ManagementDigital Marketing
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Search Engine Optimization (SEO, AEO & GEO)

  • Conduct keyword research, competitor analysis, and on-page/off-page optimization.
  • Manage technical SEO audits and implement best practices to improve website ranking.
  • Optimize content for multilingual audiences, with a focus on Arabic and English.
  • Apply AEO techniques to optimize content for voice search, featured snippets, and AI-driven answers.
  • Implement GEO (Generative Engine Optimization) strategies to enhance discoverability in Google SGE, Bing Copilot, ChatGPT, and other AI-powered search engines.

Search Engine Marketing (SEM) & Paid Campaigns

  • Plan and manage PPC campaigns (Google Ads, Display, Retargeting).
  • Optimize ad spend and track ROI across digital channels.

Social Media & Content Marketing

  • Develop and manage content strategies across platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
  • Monitor engagement, manage community interactions, and support brand positioning.
  • Collaborate with designers and content creators for compelling campaigns.

Analytics & Reporting

  • Use tools such as Google Analytics, Google Tag Manager, and Search Console to measure performance.
  • Provide monthly reports with actionable insights and recommendations.

Digital Growth & Strategy

  • Identify new trends, platforms, and opportunities to increase digital visibility.
  • Support lead generation activities and digital funnels.

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