SEO Analyst
Role Overview
Reporting to the VP of Digital, this role will support content SEO, reporting and analytics, technical SEO execution, and ongoing website optimization efforts tied to a large-scale website modernization and migration initiative.
This is a highly collaborative role embedded within the Web Operations organization and partnering closely with Content, Product Marketing, Digital Marketing, Development, and Design teams.
The ideal candidate is analytical, detail-oriented, and comfortable operating in a fast-moving enterprise environment where priorities evolve and cross-functional coordination is critical.
Key Skills for This Role
Full Job Posting
Content SEO & Optimization
Conduct keyword research to support content creation, optimization, and product alignment initiatives
Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities
Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift
Support TOFU and MOFU content planning aligned to business priorities and product taxonomy
Optimize and score content using SEO optimization tools such as Clearscope
Partner with Product Marketing and Content teams to validate content opportunities before production
SEO Analytics & Reporting
Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI
Monitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performance
Analyze traffic fluctuations and identify potential causes including algorithm changes, migration impacts, and seasonality
Connect organic search performance to pipeline and conversion outcomes
Present findings and recommendations in clear, business-friendly language
Technical SEO Support
Conduct technical SEO audits using tools such as Screaming Frog and Sitebulb
Identify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issues
Support migration QA and redirect validation efforts across web properties
Assist with structured data and schema markup implementation in partnership with development teams
Monitor Core Web Vitals and communicate recommendations to technical stakeholders
Cross-Functional Collaboration
Work closely with Web Operations, Development, Design, Content, and Product Marketing teams on SEO initiatives
Manage SEO-related tasks and workflows through Wrike
Communicate SEO recommendations and technical requirements clearly across technical and non-technical teams
Support broader AI search visibility and Answer Engine Optimization (AEO) initiatives as the organization evolves its search strategy
Required Qualifications
- 3-5 years of hands-on SEO experience in a B2B, SaaS, or enterprise environment
- Strong experience with content SEO, keyword research, and content brief development
- Experience using GA4 and Google Search Console for SEO reporting and analysis
- Familiarity with SEO tools such as Semrush, Ahrefs, Screaming Frog, and Clearscope
- Ability to translate SEO data into actionable business insights
- Strong organizational skills with the ability to manage multiple priorities independently
Preferred Qualifications
- Experience supporting enterprise website migrations and redirect validation
- Familiarity with Looker Studio or Power BI reporting
- Understanding of technical SEO concepts including canonicals, hreflang, schema markup, and crawl optimization
- Experience working within multi-brand or multi-product organizations
- Exposure to modern CMS or JAMstack environments such as Astro, Storyblok, or Vercel
- Familiarity with AI search visibility and Answer Engine Optimization (AEO) concepts
- Experience using project management platforms such as Wrike
- Your specific offer within this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target.
- We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.
- Additional Information
- All your information will be kept confidential according to EEO guidelines.
- Learn more about our high-energy, high-performance global team: Work With Us
- insightsoftware About Us: Hear From Our Team
- Background checks are required for employment with insightsoftware, where permitted by country, state/province.
- At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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