Senior Strategist
Skills
About This Role
Overview
Develop strategic frameworks and communication platforms for brands operating across Saudi Arabia and the GCC
Translate consumer insight and cultural understanding into actionable creative opportunities
Lead audience research, trend analysis, and competitive audits
Identify shifts in Saudi culture, entertainment, social behavior, and digital consumption patterns
Build strategic narratives that inspire creative teams and clients alike
Work closely with Creative Directors, Art Directors, Designers, and Copywriters throughout campaign development
Help shape campaign territories, messaging platforms, and brand storytelling
Ensure all work is culturally grounded and relevant to Saudi audiences
Contribute to pitches, workshops, and client-facing strategic presentations
Use AI and LLM tools to accelerate research, synthesize market data, and explore behavioral patterns
Leverage AI tools for trend forecasting, cultural mapping, and strategic exploration
Integrate emerging technologies into planning and strategy workflows where relevant
Stay informed on AI s impact on marketing, culture, and communication behavior
Present strategic thinking confidently to senior stakeholders and clients
Mentor junior strategists and planners within the team
Turn complex information into clear, inspiring, and actionable insights
Maintain strategic rigor while moving at the speed required by modern agency environments
AI Tools
ChatGPT / Claude or similar LLM platforms
Familiarity with AI-assisted research and synthesis tools
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