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Senior Strategist, Digital

General Motors
USA
Full-time
Senior · 5–7 years experience
Discovered 1 weeks ago

Full Job Posting

What You’ll Do

  • Partner with business stakeholders to understand objectives, define analytical requirements, and align deliverables to business priorities.
  • Own monthly reporting for brand and site performance, including leads, sales, clickstream activity, funnel performance, and trends over time.
  • Analyze and communicate performance differences and emerging trends across brands, sites, and dealer audiences.
  • Evaluate digital behavior and engagement across mobile and desktop experiences, including calls to action, content interaction, clickstream activity, heat maps, and other site behaviors.
  • Identify trends, patterns, anomalies, and opportunities that inform marketing and digital experience decisions.
  • Present concise, compelling findings and recommendations that connect metrics to business outcomes for executive, business, and technical audiences.
  • Respond to ad hoc analytical requests while creating repeatable solutions, reusable data products, and automated reporting workflows that improve speed and accessibility.
  • Your Skills & Abilities (Required Qualifications)
  • Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
  • 5–7 years of experience in analytics, digital insights, marketing analytics, or a related field.
  • Expert-level SQL skills and experience querying and analyzing data in Databricks or a similar environment.
  • Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
  • Strong understanding of clickstream data and digital customer behavior.
  • Demonstrated ability to tell stories with data and communicate insights to executive, business, and technical audiences.
  • Ability to explain highly technical concepts in clear, accessible language.
  • Strong problem-solving skills, business judgment, attention to detail, and the ability to manage multiple priorities independently in a fast-moving, cross-functional environment.
  • What Will Give You A Competitive Edge (Preferred Qualifications)
  • Graduate degree in a related discipline.
  • Experience with Python for analysis, automation, or data preparation.
  • Experience with Microsoft Azure and Databricks.
  • Experience designing automated reporting, repeatable analytical workflows, or self-service data solutions.
  • Curiosity and creativity, with a willingness to investigate new questions and explore better ways to analyze data.

Qualifications

  • Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
  • Experience with Python for analysis, automation, or data preparation.
  • Experience with Microsoft Azure and Databricks.

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