Senior Software Product Analyst - Martech

Support the marketing function by solving problems and delivering new capabilities

Analyse market research, competitor activity and customer trends using internal and external data

Lead the product development lifecycle from ideation through to launch

Produce detailed requirements that give development teams a clear direction

Prioritise the work stack, review it regularly and identify how success will be measured

Run trials to assess the value of products and initiatives

Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs

Lead cross-functional sessions that bring teams together around clear outcomes

Challenge decisions, requirements and assumptions so different viewpoints are considered

Keep key stakeholders updated on plans, progress and upcoming release

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