Senior Social Media Manager
Role Overview
Senior strategic and operational role in EPIC’s Marketing & Communication team, dedicated to EPIC 22 and its player accounts.
Owns social media strategy, editorial calendars, account management, publishing, activation, community management and performance.
Develops each player’s brand, digital identity and positioning in line with their personality, career, market and objectives.
Creative Lab/team produces content; this role defines content needs, briefs the team and oversees strategic planning, activation, publishing and optimisation.
Requires responsiveness around matchdays, transfers, international duty, announcements, breaking news and different time zones.
Key Skills for This Role
Full Job Posting
Role overview
Senior strategic and operational role in EPIC’s Marketing & Communication team, dedicated to EPIC 22 and its player accounts.
Owns social media strategy, editorial calendars, account management, publishing, activation, community management and performance.
Develops each player’s brand, digital identity and positioning in line with their personality, career, market and objectives.
Creative Lab/team produces content; this role defines content needs, briefs the team and oversees strategic planning, activation, publishing and optimisation.
Requires responsiveness around matchdays, transfers, international duty, announcements, breaking news and different time zones.
Key responsibilities
- Lead social media strategy and develop player brands, digital identities and positioning.
- Own calendars, platform strategy, publishing schedules and daily account management across relevant platforms.
- Define tone of voice, content pillars, formats and audience strategy.
- Brief and coordinate creative assets with the Creative Lab/team.
- Activate timely content around football events, player milestones, cultural moments and relevant news.
- Coordinate approvals and respect image rights, sponsorship obligations, club restrictions and commercial agreements.
- Manage collaborations and cross-posting with players, clubs, brands and partners.
- Monitor industry and digital trends and translate opportunities into activations.
- Track growth, reach, engagement and performance; report insights and recommendations.
- Support launches, campaigns, events and commercial activations; help structure the function and potentially supervise junior managers.
- Maintain availability around evenings, weekends, matchdays, transfer windows, international duty and urgent announcements.
Must-have profile
- Significant senior-level social media management experience, ideally in football, professional sport, athlete management or a leading sports/digital agency.
- Strong football experience and knowledge of international players, clubs, competitions, media and football culture.
- Proven ability to build and execute social strategies and athlete digital brands, beyond publishing content.
- Experience managing multiple high-profile accounts and complex editorial calendars.
- Excellent knowledge of Instagram, TikTok, X, LinkedIn and YouTube, including formats, audiences and performance drivers.
- Strong editorial judgement, discretion and sensitivity when managing elite athletes’ public profiles.
- Reactive, proactive and flexible, with ability to work around an unpredictable football calendar.
- Excellent organisation and interpersonal skills; confidence working with footballers and senior stakeholders.
- Fluent English is essential.
- Proactive, creative, highly organised and comfortable with autonomy in a fast-paced international environment.
Nice-to-have
- Additional language fluency, particularly Portuguese, Spanish, Dutch or French.
- Previous social media or personal-brand experience with professional footballers, clubs, football agencies or other high-profile sports talent.
Key competencies
- Social media strategy and editorial planning.
- Player brand development and digital positioning.
- Football knowledge and cultural awareness.
- Digital storytelling and audience understanding.
- Reactivity, flexibility and fast execution.
- Data-driven performance analysis and optimisation.
- Discretion, judgement and stakeholder management.
- Team leadership and coordination.
Application notes
- Applicants are asked to submit a CV, short introduction and portfolio of relevant accounts, campaigns, strategies or projects managed, indicating their specific role and responsibilities.
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