Senior Social Media Manager
Role Overview
This role exists to make Mitti unmissable on social for a global audience.
You will own Mitti's social media strategy and brand channels end to end, turning product, customer, partner and founder stories into social-first content that grows our audience and drives measurable business results.
Full Job Posting
What you'll do
- Own Mitti's global social media strategy and keep it current, aligned to brand and business objectives, adjusting channels, content pillars and targets as platforms and the business change
- Grow our presence on LinkedIn, Instagram, YouTube and X, putting effort where our audience and growth are
- Come up with social-first ideas and campaigns drawn from customer insights, product releases, partners and founder content
- Brief production teams so social cutdowns are planned up front and captured on the shoot. Shoot your own content too, and know what needs full production and what doesn’t
- Work with the team behind our founder-led YouTube channel so long-form content gets cut and shared across our channels on purpose
- Run our creator and influencer program and partner social, including the Australian Open and motorsport
- Plan and optimise paid social with our Digital Media team, including video-first brand work on Meta and YouTube and thought leadership on LinkedIn
- Run employee advocacy and help executives build their LinkedIn presence and our employer brand
- Own a live dashboard tracking audience growth, impressions, video views and engagement, and report regularly to marketing leadership. Judge performance on quality and conversion, not clicks alone
- Lead community management for our brand channels, including calls on sensitive or negative comments
What you'll bring
- Deep, current craft across LinkedIn, Instagram, YouTube (Shorts and long-form) and X, and a clear sense of what performs where
- A track record of growing audiences and delivering campaigns that land, ideally in tech or an agency
- The ability to shoot your own social content and work with an experienced video team
- Strong storytelling, from the first insight through to visually engaging, platform-native output
- Experience planning and optimising paid social, measured through reach, views and brand lift
- Fluency with social management tools and analytics, and the habit of turning metrics into actions and dashboards leaders actually use
- Experience working with creators, influencers and brand partners
- Regular use of AI in your own workflow to ideate, draft, repurpose content and analyse performance. You check its output for quality, accuracy and brand voice, and you know when not to use it. Building simple AI-enabled workflows is a plus
- How you work
- You take work from concept to published without waiting to be asked, flag risks early and close loops
- You’re the social expert in the room, with the taste to know what good looks like and the evidence to back a recommendation. You hold your position when the data supports it
- You move quickly on low-risk decisions and stay steady when priorities shift
- You work well across Brand, Product Marketing, video, agencies and partners, and you share what you know
- You ask for feedback, act on it and give it honestly and kindly
- You connect content to what frontline workers need and to business results
- Good to know
- This is a full time role based in our Sydney office three days a week, with flexibility to work the other two from home
- You’ll occasionally be needed outside standard hours around major moments like launches and the Australian Open
- We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire Mitti team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK.
- Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you
- You can find out more about life at Mitti via Youtube, Twitter, Instagram and LinkedIn.
- To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to Mitti or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Preferred Qualifications
- Regular use of AI in your own workflow to ideate, draft, repurpose content and analyse performance. You check its output for quality, accuracy and brand voice, and you know when not to use it. Building simple AI-enabled workflows is a plus
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