Senior Social Media Executive

About The Role

Key Responsibilities

• Implement social media strategies:
• Execute social media goals and objectives aligned with overall brand strategy
• Support audience research and competitive analysis initiatives
• Maintain consistent brand voice and visual identity across assigned social media platforms
• Manage and execute social media content calendars
• Monitor social media performance metrics and contribute to regular reporting

Execute Social Media Campaigns

• Implement social media campaigns, including paid and organic initiatives
• Collaborate with internal teams (e.g., creative, sales) to execute integrated social media campaigns
• Support influencer partnerships and relationship management
• Manage assigned social media budgets

Community Management

• Monitor and respond to social media mentions and messages in a timely and professional manner
• Engage with followers and nurture community relationships
• Identify potential issues and escalate social media crises appropriately
• Foster a positive and engaging online community

Influencer Identification & Outreach

• Research and identify relevant influencers across Instagram, TikTok, YouTube, X and emerging platforms, with a focus on sport and entertainment audiences
• Develop and execute targeted outreach strategies, building and maintaining a strong network of talent relationships
• Lead contract negotiations and secure competitive campaign rates aligned with client budgets

Campaign Planning & Execution

• Develop and deliver comprehensive influencer marketing campaigns from brief through to completion, aligned with client objectives
• Author detailed campaign briefs and clear influencer guidelines that set up talent for success
• Monitor campaign progress against KPIs and provide regular, structured updates to clients and internal stakeholders

Content Strategy & Creative Development

• Collaborate closely with influencers on creative concepts, ensuring content is on-brand, engaging, and platform-native
• Provide direction on content formats, messaging hierarchy, and brand guidelines throughout production
• Oversee content delivery, reviewing and approving outputs to ensure quality and consistency

Platform Management & Analytics

• Manage live social media campaigns across platforms, maintaining oversight of posting schedules and performance
• Use social listening tools to track conversations, surface trends, and identify opportunities in real time
• Analyse campaign data, extract meaningful insights, and present findings in clear, actionable reports

Client Relations

• Build and nurture trusted relationships with clients, acting as a reliable day-to-day point of contact on influencer activity
• Communicate proactively on campaign progress, flagging risks and opportunities before they become issues
• Develop strategic recommendations that help clients continuously improve their influencer marketing approach

Industry Knowledge & Innovation

• Stay current on platform developments, algorithm shifts, and emerging influencer trends across sport and entertainment
• Attend relevant industry events and conferences to build knowledge and expand the agency's talent network

About You

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in social media marketing, with a strong focus on influencer marketing and campaign execution.
• Proven success managing and optimizing influencer and social media campaigns across platforms including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and YouTube.
• Strong understanding of social media trends, algorithms, content strategy, advertising platforms, analytics, and performance reporting.
• Experience with influencer sourcing, negotiation, contracting, talent relationship management, and client communications.
• Proficiency in social media, content creation, social listening, and project management tools, including Hootsuite, Sprout Social, Canva, Adobe Creative Suite, Brandwatch, Mention, Asana, and Trello.
• Excellent written, verbal, presentation, organizational, and stakeholder management skills.
• Creative storyteller with strong attention to detail, analytical thinking, and the ability to work independently and collaboratively.
• Experience in the sports and entertainment industry is preferred.