Senior Social Media Executive

Role overview

Strategy and content

• Develop strategies and monthly or weekly content calendars aligned with brand and business goals.
• Plan content for Instagram, LinkedIn, Facebook, and YouTube, including reels, carousels, posts, stories, and videos.
• Write captions, hooks, calls to action, and social media copy; work with design and video teams on creative.
• Manage publishing, content pipelines, internal inputs, and deadlines.

Community, performance, and collaboration

• Monitor and respond to audience interactions and identify opportunities to build community relationships.
• Track reach, impressions, engagement, followers, video views, clicks, and leads; use performance insights to improve content.
• Research trends, competitors, relevant brands, and platform updates; develop fresh content ideas.
• Collaborate across marketing, sales, strategy, creative, and business teams; support campaigns, events, launches, case studies, and client success stories.

Required experience and skills

• The posting requires 2 years of social media management, 3 years of social media marketing, and 2 years of Canva experience.
• Strong understanding of Instagram, LinkedIn, Facebook, and YouTube; experience developing and executing social media strategies.
• Strong content ideation, copywriting, storytelling, analytics, trend identification, communication, and coordination skills.
• Able to manage multiple content projects, meet deadlines, and use content planning, scheduling, and analytics tools.

Preferred experience

• Experience in B2B, agency, technology, SaaS, consulting, or professional services; B2B and B2C content experience.
• Canva, CapCut, Adobe, or similar content tools; LinkedIn personal branding or founder-led content; paid social or performance marketing; mentoring junior team members.

Compensation and benefits

• Pay starts at ₹400,000 per year.
• Benefits include paid sick time and paid time off.

Workplace

• Work location is in person.