indeed
Senior Social Media Executive
AK WEB WERKS
Tamil Nadu, IND
Full-time
Onsite
Discovered 1 months ago
Social media marketingSocial media managementContent planningContent creationCampaign executionAudience engagement
Role Overview
Own the company's social media marketing activities and digital presence.
Manage social media planning, content, campaigns, audience engagement, lead generation, analytics, and reporting.
Key Skills for This Role
Social media marketingSocial media managementContent planningContent creationCampaign executionAudience engagement
Full Job Posting
Job Summary
Own the company's social media marketing activities and digital presence.
Manage social media planning, content, campaigns, audience engagement, lead generation, analytics, and reporting.
Position Details
The source lists the role as Senior Social Media Marketing Executive in Coimbatore, Tamil Nadu.
The position is full-time and calls for 3–4+ years of experience.
Social Media Management
- Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan content calendars, manage publishing and scheduling, monitor audience interactions, and maintain consistent brand communication.
Content Planning and Creation
- Develop ideas for posts, reels, stories, videos, campaigns, captions, copy, and other formats.
- Research trends, audience interests, competitors, and emerging formats and coordinate with creative resources.
- Review content for quality, accuracy, relevance, and brand consistency.
Campaigns and Lead Generation
- Plan and execute social media campaigns and promotional activities, including organic and paid campaigns as required.
- Coordinate creatives, messaging, timelines, and deliverables and work with Marketing and Sales on lead generation and business development.
- Monitor campaign performance and recommend improvements.
Audience and Communication
- Create content for different customer profiles, markets, and audiences and adapt communication to cultural and audience differences.
- Communicate with international customers and business audiences using clear, professional, and commercially appropriate English.
Analytics and Reporting
- Track reach, impressions, engagement, followers, views, clicks, leads, and other relevant metrics.
- Prepare weekly and monthly performance reports, analyze results, and use insights to improve content and campaigns.
Requirements
- A bachelor's degree in Marketing, Digital Marketing, Communications, or a relevant discipline is required.
- The role requires 3–4+ years of hands-on social media or digital marketing experience and professional account management experience.
- Strong knowledge of major social platforms and social media content planning, campaigns, engagement, and analytics is required.
- Lead generation experience through digital or social media channels is preferred.
- Strong English listening and communication skills are required, including the ability to understand different accents.
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