Senior Social Creative

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise , where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this by leveraging our three core practices: Brand Experience, Customer Experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production and technology. We deliver end-to-end solutions that result in revolutionary work.

We are looking for a Senior Social Creative who doesn't just understand social . They help define what great social creativity looks like.

This is a copy-led creative role for a writer who can turn cultural insight into compelling language, distinctive brand voices and original social-first ideas. You should be as comfortable writing a six-word hook or reactive comment as you are developing a campaign platform, creator script or global social narrative.

This role is for someone who lives and breathes social culture, has exceptional creative instincts, and knows how to develop ideas that genuinely earn attention in today's fast-moving social landscape. You understand that the strongest social ideas aren't adapted from bigger campaign thinking. They're born from culture, communities, creators and platform behaviours .

As a senior member of the creative team, you'll lead the development of bold, social-first concepts across always-on content, campaigns and reactive moments, helping shape the creative direction for one of our flagship client accounts. You'll partner closely with Creative Directors, Strategists, Designers, Producers and Account teams to create work that is culturally relevant, platform- native and commercially effective.

You will originate ideas through language, lead copy development from concept to execution, and help define how the brand sounds across platforms, audiences and cultural moments.

You'll also play an important role in elevating the creative output of the wider team by bringing fresh thinking, inspiring those around you, and maintaining a consistently high creative standard across everything we produce.

Lead the development of original ideas that are born in social, not adapted into it

Translate strategic insight and audience understanding into breakthrough social-first creative

Originate campaign platforms, recurring formats and reactive ideas through strong conceptual and verbal thinking

Drive creative thinking within brainstorms, workshops and concept development

Push creative ambition whilst ensuring ideas remain executable across platforms

Express ideas simply and persuasively, from a single-line proposition through to a fully developed creative narrative

Lead copy development across social campaigns, always-on content, reactive moments and creator-led work

Write compelling hooks, headlines, captions, scripts, supers, voiceovers, dialogue, comments and community responses

Develop distinctive campaign platforms, naming systems, recurring formats and social series

Define, evolve and protect a distinctive brand voice, adapting tone intelligently across platforms, audiences, markets and cultural moments

Turn complex strategic, product or technical messages into simple, culturally relevant and highly shareable creative

Write natural, believable language for creators and talent that feels platform-native rather than overly scripted or advertising-led

Maintain exceptional standards of grammar, rhythm, clarity and verbal craft across every output

Present and defend copy choices with confidence, clearly explaining the strategic and creative thinking behind them

Bring an expert understanding of how audiences behave across TikTok, Instagram, X, YouTube and emerging platforms

Understand how language behaves differently across platforms, from immediate hooks and on-screen copy to captions, comments, scripts and community responses

Stay ahead of trends, creators, platform innovations and cultural shifts, identifying opportunities before they become mainstream

Champion ideas that enable brands to participate authentically in culture rather than simply reacting to it

Recognise the difference between following a trend and creating something distinctive and ownable for the brand

Lead the development of compelling creative concepts across copy, visual direction, storytelling and content formats

Collaborate closely with designers, motion creatives, editors and producers to bring ideas to life with exceptional craft

Write sharp, natural scripts for creators, talent, social films and platform-native entertainment

Shape the relationship between words, visuals, sound and edit so every element strengthens the core idea

Ensure every piece of work feels platform-native, culturally relevant and creatively distinctive

Be ruthless in the edit, making work shorter, clearer, sharper and more memorable without losing meaning

Identify creative opportunities within comments, community conversations, creator interactions and live cultural moments

Write with the speed, judgement and confidence required for reactive social, without compromising brand voice or quality

Bring strong editorial judgement, identifying which ideas should become posts, formats, recurring series or larger campaign platforms

Exercise sound cultural judgement, understanding when a brand has a credible role in a conversation and when it should remain silent

Help build a brand presence that feels consistent, human and recognisable across both planned and unplanned moments

Partner with multidisciplinary teams to develop integrated creative solutions

Work confidently with Creative Directors and senior stakeholders to shape and refine ideas

Present and sell creative ideas clearly to internal teams and clients, responding constructively to feedback while protecting the strength of the work

Provide guidance, inspiration and constructive feedback to more junior creatives where appropriate

Support the development of junior writers by raising standards of concept, copy and presentation craft

Thrive in a fast-paced environment, balancing multiple projects while maintaining creative excellence

Set a consistently high standard of creative quality across all social outputs

Ensure ideas are strategically sound, creatively ambitious and flawlessly executed

Help shape content calendars, campaign rollouts and reactive opportunities with creative leadership

Use audience response, platform signals and performance data to sharpen creative thinking without allowing optimisation to flatten originality or brand distinctiveness

Champion innovation, experimentation and continuous improvement across the team

Take ownership from first thought through to final delivery, maintaining the integrity of the idea across scripts, decks, production and publishing

Be a writer first, with a sharp eye for visual storytelling and an instinct for how words and images work together in social

Live and breathe social media, internet culture and digital creativity

Have significant experience in a creative, social or digital agency environment developing social-first campaigns

Be an exceptional ideas person with the confidence to lead creative conversations and influence stakeholders

Be able to express a strong idea in one line, one frame or one compelling opening hook

Have an instinctive understanding of platform-native storytelling and audience behaviour

Be deeply connected to creators, trends, internet culture and emerging social behaviours

Be equally comfortable writing polished campaign language, natural creator dialogue and fast, culturally fluent reactive copy

Be able to shift tone confidently across humour , entertainment, utility, emotion and more elevated brand worlds

Have an outstanding portfolio demonstrating exceptional social-first copy, original campaign thinking, distinctive brand voices, scripts, reactive work and creator-led ideas across multiple platforms

Be comfortable leading projects from concept through to execution in collaboration with multidisciplinary teams

Be comfortable originating ideas independently rather than waiting for a visual route or format to define the concept

Be passionate about mentoring others, raising creative standards and continuously pushing the quality of the work

Have strong editorial and cultural judgement, with a clear point of view on what a brand should say, make or leave alone

Experience leading creative development for global or large-scale brands

Experience presenting and selling creative ideas to senior clients and internal stakeholders

Strong understanding of content production, motion, design and creator-led workflows

Experience working across integrated campaigns where social is the lead creative channel

Experience defining or evolving brand tone of voice across multiple platforms and markets

Experience writing for creators, talent, entertainment formats or real-time social environments

We'd love to hear from you if this sounds like the right next step.

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

Life Assurance

Permanent Health Insurance

BUPA

Flexible hybrid-working schedule

Enhanced family friendly policies

Well-being Programme

Employee Assistance Support

Cycle to Work Scheme

Eye Care and Glasses Vouchers

Season Ticket Loans

WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour , religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strive to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [email protected] to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X .

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