Senior Sales Engineer - Metal Cutting

About This Role

Company Description

ATAD International, established in 2000, is a leading supplier of advanced machine tools and industrial machinery, serving the GCC, MENA, and East African regions. Our diverse portfolio includes laser cutting machines, precision power tools, bending machines, and welding solutions, carefully curated to meet the needs of our clients. Renowned for service reliability and customer satisfaction, ATAD International is proudly ISO 9001:2015 certified. Operating in countries such as the UAE, Qatar, Oman, Kenya, and more, we offer innovative industrial solutions and unmatched technical expertise to support businesses worldwide.

Role Description

The Metal-Cutting Machines & Tools Sales Engineer is responsible for driving sales growth by identifying customer requirements and delivering tailored solutions in the field of metal-cutting machinery and tooling. The role focuses on supporting ATAD’s customers with the supply of CNC machines, cutting tools, and related technologies, while ensuring optimal performance, efficiency, and value.

The Sales Engineer leads the technical evaluation phase of the sales process, acting as a key technical advisor and product advocate. Working closely with the sales team and suppliers, the role ensures that proposed solutions align with customer applications, production needs, and industry standards.

This position requires the ability to clearly communicate complex technical concepts to both technical and non-technical stakeholders, diagnose application challenges, and recommend suitable machining solutions. The Sales Engineer is also responsible for building and maintaining strong relationships with customers and suppliers, ensuring high levels of customer satisfaction throughout the entire sales cycle—from initial engagement to after-sales support.

Qualifications

• Bachelor’s degree in Mechanical Engineering, Manufacturing Engineering, Industrial Engineering, or a related technical discipline.
• Minimum of 10 years of experience in sales, business development, or application engineering within the metal-cutting, CNC machinery, or industrial tooling sector.
• Solid understanding of machining processes (turning, milling, drilling, grinding) and the practical application of engineering principles in manufacturing environments.
• Demonstrated knowledge of CNC machine tools, cutting tools, tooling systems, and related technologies, with the ability to recommend suitable solutions based on customer requirements.
• Experience in interpreting technical drawings, specifications, and production requirements to propose effective machining solutions.
• Proven ability to deliver technical presentations and explain product features, benefits, and applications to both technical and non-technical stakeholders.
• Strong customer service orientation with the ability to understand customer needs, provide tailored solutions, and build long-term relationships.
• Experience working with international suppliers or OEMs in the machinery/tools sector is an advantage.
• Proficiency in MS Office and CRM systems; familiarity with CAD/CAM software is a plus.