Senior Sales Engineer

Job Summary

Key Accountabilities

• Manage and grow the assigned territory by identifying opportunities and achieving sales objectives.
• Develop and maintain strong customer relationships through regular engagement and proactive account management.
• Generate, qualify, and convert opportunities by managing the sales pipeline from prospecting to order closure.
• Prepare and present technical and commercial proposals aligned with customer requirements and company objectives.
• Negotiate commercial terms within approved authority limits while protecting profitability.
• Maintain accurate CRM records, forecasts, and market intelligence.
• Collaborate with Product Support, Parts, Service, Finance, and Credit teams to deliver customer solutions.
• Drive customer satisfaction through value-based selling and effective post-sale support.
• Monitor market trends, competitor activities, and customer developments to identify growth opportunities.
• Ensure compliance with company policies, governance requirements, and ethical selling standards.
• Support smooth order execution, delivery coordination, and documentation processes.
• Contribute to continuous improvement and business development initiatives.

Educational Qualifications and Certifications

• Bachelor's Engineering degree or equivalent business/technical qualification.

Knowledge

• Strong knowledge of Caterpillar products, applications, customer segments, territory dynamics, projects, competitors' strengths/weaknesses, financing terms, and lifecycle value drivers.

Technical Skills

• Ability to use internal tools such as FPC, VE, CRM, Excel, and PowerPoint.
• Able to understand equipment features, applications, and productivity benefits and communicate them clearly to customers.

Language Skills

• Advanced proficiency in English and Arabic.

Experience

• Minimum 3-4 years with equivalent heavy equipment sales experience with a proven record of target achievement, customer coverage, and professional sales discipline.