Senior Programmatic Media Manager - Citi Commerce

Responsibilities:

• Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
• Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
• Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
• Support inventory management across Citi-owned and operated properties, ensuring effective utilization
• Activate and manage audience segments using Citi first-party data and partner platforms
• Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
• Identify, escalate, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
• Contribute to the development and standardization of ad operations processes and workflows
• Evaluate and adopt new tools and technologies to improve campaign execution and scalability
• Deliver clear reporting and insights on campaign performance to internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
• Experience managing campaign launches and executions in an accurate and timely manner
• Experience optimizing campaign delivery and pacing performance
• Experience managing operational playbooks and standardized workflows
• Experience generating campaign reporting outputs and performance insights
• Experience inputting into inventory utilization and yield optimization
• Education:
• Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Business, Marketing, or related field)
• This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
• Additional Job Description
• Required Skills & Expertise
• Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs)
• Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting
• Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
• Solid understanding of digital media measurement frameworks and KPIs
• Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns
• Strong analytical and problem-solving skills, with a proactive approach to issue resolution
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Effective cross-functional collaboration and communication skills
• Why Join Citi Commerce
• This is a unique opportunity to be part of the foundational team building a next-generation commerce platform. You’ll play a critical role in enabling the technology and data systems that power campaign execution, measurement, and attribution—helping connect media exposure to real purchase behavior at scale.
• #LI-JR5
• Marketing
• Advertising, Branding and Media
• Full time
• Irving Texas United States
• $114,720.00 - $172,080.00
• In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
• Most Relevant Skills
• Please see the requirements listed above.
• Other Relevant Skills
• For complementary skills, please see above and/or contact the recruiter.
• Automated Processing and AI
• We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
• Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
• Illinois residents – AI Notice and Right
• Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
• If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
• View Citi’s EEO Policy Statement and the Know Your Rights poster.

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Most Relevant Skills

Other Relevant Skills

Automated Processing and AI

Preferred Qualifications

• Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Business, Marketing, or related field)