Senior Program Manager, Product & Marketing Operations

Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives.

This role enables timely, accurate execution through clear ownership, integrated planning, early risk identification, and verified launch readiness.

We are seeking an experienced Senior Program Manager, Product & Marketing Operations to translate business priorities into completed product launches, marketing campaigns, and cross-functional business initiatives. Reporting to the Senior Director of Operations, this person personally builds and drives integrated project plans, resolves dependencies and blockers, holds owners accountable for commitments, and verifies that deliverables are approved, implemented, and complete.

This is a hands-on senior program management role accountable for integrated planning, proactive problem solving, and delivery across functions. The Program Manager challenges missed commitments, secures recovery plans, and escalates decisions with options and business impact, enabling execution without repeated follow-up.

The ideal candidate has personally managed physical consumer product launches and integrated marketing campaigns in a fast-paced environment, coordinating Brand, Operations, Supply Chain, Social, E-commerce, CRM, Paid Media, and external partners. The role owns planning, dependencies, delivery tracking, escalation, and completion verification. Functional leaders retain ownership of strategy, staffing, technical and creative quality, and approvals within their areas.

Own execution for: New product development (concept → formulation → packaging → launch) Marketing campaigns (sales, seasonal launches, partnerships, retail activations) and assigned cross-functional business initiatives, including channel launches and operational implementations

New product development (concept → formulation → packaging → launch)

Marketing campaigns (sales, seasonal launches, partnerships, retail activations) and assigned cross-functional business initiatives, including channel launches and operational implementations

Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions

Secure owners and delivery commitments, define completion criteria, and verify acceptance by the receiving team. Track missed commitments through recovery and closure.

Manage full NPD lifecycle: Concept and kickoff R&D and formulation coordination Packaging development Labeling, claims, and compliance Sampling, testing, and approvals Launch readiness

Concept and kickoff

R&D and formulation coordination

Packaging development

Labeling, claims, and compliance

Sampling, testing, and approvals

Launch readiness

Ensure all SKUs, variants, and components are fully scoped from the start

Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers

Manage execution of: Sales campaigns Retail launches and activations TV segments, influencer campaigns, and partnerships

Sales campaigns

Retail launches and activations

TV segments, influencer campaigns, and partnerships

Ensure all assets, timelines, and deliverables are aligned across channels

Coordinate with Social, Brand, E-commerce, and external partners

Lead formal kickoff for every project to confirm scope, owners, dependencies, approval gates, and open decisions

Define and validate scope during kickoff and planning: All SKUs All deliverables and assets All timelines and dependencies

All SKUs

All deliverables and assets

All timelines and dependencies

Validate critical scope and launch requirements with stakeholders before execution; document assumptions and assign owners and deadlines for unresolved decisions

Identify missing SKUs or deliverables early; manage approved scope changes and communicate their effect on timing, resources, and launch readiness

Build and maintain detailed timelines in project management tools

Manage critical path across product development and campaigns

Track dependencies and ensure alignment across teams

Build backward plans using realistic lead times, approval gates, and resource availability; surface conflicts early and secure recovery actions when dates are at risk

Ensure products and campaigns are fully launch-ready across: DTC, including website and app Retail and marketplaces, including Amazon and TikTok Shop Media

DTC, including website and app

Retail and marketplaces, including Amazon and TikTok Shop

Media

Confirm all requirements are completed before launch: Packaging, labeling, compliance Assets and approvals Operational readiness

Packaging, labeling, compliance

Assets and approvals

Operational readiness

Identify risks early across all projects

Communicate issues before deadlines are impacted

Present solutions and recovery plans with accountable owners, revised dates, tradeoffs, and decisions required; escalate unresolved conflicts to the Senior Director of Operations

Prevent execution breakdowns and last-minute scrambling

Ensure accuracy in: Dates and timelines Asset naming and organization Campaign details and logistics Product scope and SKUs

Dates and timelines

Asset naming and organization

Campaign details and logistics

Product scope and SKUs

Validate critical information, document assumptions and decisions, and resolve uncertainty proactively

Track all creative and product assets (video, photo, copy, packaging)

Verify completion through receiving-team acceptance, documented approvals, and launch-day checks. Confirm approved assets, listings, offers, links, and campaign components are implemented correctly across applicable channels. Track outstanding issues through resolution.

Obtain and document signoffs from authorized functional approvers before external submissions. Track labeling, claims, and compliance review without acting as the technical or regulatory approver.

Coordinate across: Brand & Marketing Social Media E-commerce Operations & Supply Chain External vendors and partners

Brand & Marketing

Social Media

E-commerce

Operations & Supply Chain

External vendors and partners

Maintain one prioritized portfolio showing owners, milestones, dependencies, resource conflicts, and status. Obtain cross-functional commitments and escalate unresolved priority conflicts with options and business impact.

Publish weekly updates covering completed work, upcoming commitments, overdue items, risks, recovery actions, and decisions needed. Label unconfirmed dates and assign owners and deadlines to resolve them. Facilitate working meetings that secure decisions and close actions.

Products launch against agreed plans with documented scope, required approvals, and readiness confirmed by receiving teams

Campaign components are approved, handed off, and activated correctly across applicable channels; issues are tracked through resolution

Portfolio reporting is dependable; SKU scope, dates, dependencies, and completion evidence are accurate and current

Risks are identified early and resolved proactively

Leadership receives timely, decision-ready escalations and spends less time chasing updates or reconnecting teams

End-to-End Ownership: Drives projects from concept to completion

Process Discipline: Applies structured methodologies consistently

Attention to Detail: Catches what others miss

Proactive Communication: Flags risks early and clearly

Execution Excellence: Personally drives work through completion, verifies implementation, and delivers without constant follow-up

Cross-Functional Leadership: Secures commitments, challenges missed deadlines, resolves blockers, and escalates decisions with options

Validate critical information and document assumptions

Review relevant requirements, resolve open questions proactively, and escalate uncertainty that threatens delivery

Use kickoff to confirm scope, owners, dependencies, and open decisions; update plans as approved priorities or scope change

Deadlines are proactively managed, not reacted to

Verify accuracy at handoffs and launch checkpoints; maintain an auditable record of approvals and completion

As Bask & Lather continues to scale, execution quality across both product development and marketing campaigns is critical. This role enables teams to move quickly through reliable plans, clear accountability, verified handoffs, and timely decisions. Conduct post-launch retrospectives and implement corrective actions. Routine copy review, social scheduling, and departmental production remain with functional teams so this role can focus on cross-functional delivery.

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.