Senior Product Manager - GEM & Levant

Strategic Planning

• Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short- and long-term sales, profit, and market share position for assigned products.
• Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.
• Perform sales and investments forecasting and budgeting: plan, update, and track on monthly basis.
• Use monitoring data to feedback and propose strategic planning/tactics.
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product.

Project Management

• Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams.
• Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information.
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.
• Design training programs target to consistently upgrade sales team s professionalism in personal and group selling of focused products.
• Ensure timelines are met and financial results are maximized.

Cost Control & Monitoring

• Constantly assess effectiveness of tactical initiatives implementation.
• Measure customer response/effectiveness.
• Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.
• Monitor KPI s (sales, market share, profitability).
• Get data to feedback and propose strategic planning/tactics adjustments.

External Customer Development

• Conduct joint field calls with sales team to provide assistance, analyse customer needs, market trends and competitive information.
• Develop a deep understanding of customer needs & market trends.
• Identify and assess significant growth opportunities and create strategies that deliver profitable market share.
• Focus on customer satisfaction and commitment to quality and compliance.
• Develop and implement plan to build relationship with key customers and influence them.
• Identify opportunities to align brand and customer goals (new business development).
• Optimize customer synergies to develop brand/market advocates.
• Develop multi-year marketing plan and product roadmap.
• Develop and implement marketing programs & campaigns to drive the brands growth.
• Develop & execute digital marketing road map & initiatives.
• Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.
• Forecast market and product performance, provide input for Plans/Updates and new product launches.
• Reviewing and analysing results of marketing campaigns.
• Review complaints and suggestions relating to assigned products Monitor product and market performance, identifying critical performance areas and creating programs to address them.
• Coordinating work and leading agencies.
• Lead effective communication with Area & Global Marketing Team.
• Develop & implement and update product training to sales force.
• Build strong relationships with Opinion Leaders.
• Monitor monthly sales, inventories and ensure enough forecast to cover changing market demands and gaps.

Sample and EPD Promotional & Scientific Material Management