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Senior Product Manager, Ad Audiences

eBay
Toronto, CAN
Full-time
Mid-Senior
Onsite
CAD 133,200–177,800
Discovered Today
Product managementDigital advertisingAudience-based and behavioral targetingAd serving infrastructureAd stack architectureAI and generative models

Full Job Posting

About eBay

eBay operates a global ecommerce marketplace and a large, fast-growing advertising marketplace.

The advertising business helps sellers and brands use advertising to drive business impact through a data-enhanced ad marketplace.

Role overview

The Senior Product Manager, Ad Audiences leads advertising technology and audience-based targeting products for brand and performance campaigns.

The role focuses on innovation and growth across advertising products and the advertiser journey.

What you will accomplish

  • Lead product and business strategy and develop a deep understanding of advertiser needs.
  • Own roadmaps for important ad-serving and user-targeting components.
  • Advance AI, generative models, automation, and intelligent defaults for advertisers.
  • Align technical roadmaps with commercial and finance partners.
  • Define and refine product requirements with engineering and analytics teams.
  • Promote innovation across product and engineering and represent the product area in the ad-tech community.
  • Apply experimentation, A/B testing, and data analysis to drive product progress.
  • Present product strategy to senior leaders and communicate its business impact.
  • Coordinate with program and operations teams for roadmap execution and timely delivery.

What you will bring

  • 6–8 years in technology product management, including 3–5 years in digital advertising.
  • Expertise in audience-based or behavioral targeting in online media, ecommerce, or ad tech.
  • Understanding of ad-serving infrastructure and core ad-stack architecture in marketplaces, ecommerce, or high-scale consumer platforms.
  • Knowledge of consumer privacy regulations and user-identification standards.
  • Strong technical proficiency and ability to connect backend systems with product metrics.
  • Strong analytical, data-first, and experimentation capabilities.
  • Hands-on experience building AI-enabled products, including exposure to generative AI and deep learning models.
  • Strong storytelling, collaboration, and influence with senior and cross-functional partners.

Compensation

  • The stated base pay range is CAD 133,200–177,800; the source does not specify a pay cadence.
  • Total compensation may include a target bonus, restricted stock units where applicable, and benefits.

Additional information

The posting relates to an existing vacancy.

eBay states that it may use AI tools for administrative tasks in its hiring process.

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