Senior Product Analyst

About Tide

About the Role

Product Analyst Responsibilities

• Present insights to stakeholders and senior management and translate analysis into actions.
• Use SQL and Python to solve business problems and provide descriptive-to-prescriptive analytics.
• Build the analytics roadmap for customer strategy, acquisition efficiency, Customer Lifetime Value, and budget optimization.
• Integrate data from third-party platforms such as Google Ads and Facebook Ads with Analytics Engineering and Martech.
• Advise performance marketing stakeholders on multi-channel member attribution.
• Measure marketing campaign performance, ROI, and key KPIs.
• Support prioritization, refine work items, deliver analysis, and unblock teams on data and visualization issues.

What Makes You a Great Fit

• 6 or more years of experience in an analytics team for a digital product.
• Performance marketing experience is mandatory; fintech experience is preferred but not mandatory.
• Understanding of digital marketing tools, A/B testing, Google Analytics, AppsFlyer, attribution, Marketing Mix Modeling, cohort analysis, and Customer Lifetime Value.
• Strong SQL and visualization skills using Looker, Tableau, QlikView, or similar tools.
• Ability to influence analysts, engineers, and data scientists without formal reporting authority.
• Strong storytelling, stakeholder relationship-building, analytical thinking, initiative, and adaptability.

Ways of Working

• Tide supports a flexible workplace model with both in-person and remote work depending on team needs.
• Remote work is supported, with offices used for collaboration, team-building, and regular in-person interaction.

Benefits

• Benefits include annual leave, family insurance, life and accident cover, wellbeing support, development days, learning budgets, and home office contributions.
• Employees may work from abroad for up to 90 days annually under the Work Outside the Office policy.