Senior Platform Operations Manager

Job Summary

What You'll Do

• Own the marketing technology stack (e.g., HubSpot, Salesforce integration, LeanData, Qualified, 6sense, attribution tooling) — driving roadmap, implementation, integration, and performance.
• Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
• Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
• Translate lead management and routing requirements into system logic.
• Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
• Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
• Ensure data quality, enrichment, normalization, and compliance across platforms.
• Monitor data pipelines and troubleshoot discrepancies across systems.
• Establish governance frameworks for platform changes, including documentation, QA, and release management.
• Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
• Identify automation opportunities to increase operational efficiency and reduce manual effort.
• Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.

What You'll Bring

• 7+ years of experience with HubSpot, SFDC, 6sense, LeanData, Clay, Qualified, and other prospecting tools.
• Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Salesforce, LeanData, Segment, Workato, or similar).
• Strong understanding of lead lifecycle, funnel stages, routing logic, and attribution models.
• Experience with API integrations, custom workflows, and marketing data schemas.
• Strong organizational and project management skills.
• Unmatched attention to detail.
• Ability to manage competing priorities in a results-driven environment.

Compensation

• The expected base salary range for this role is between $135,000 - $207,000.
• Actual base pay will vary based on market location, job-related knowledge, skills, experience, and overall alignment to the role.
• Total compensation may also include equity and health and wellbeing benefits.

How We Support You

• Stock equity to share in company success.
• Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and dependents, plus wellness benefits and healthcare concierge services.
• 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and discounted voluntary offerings.
• Paid Parental Leave policy after six months of employment, plus Kindbody fertility and family-building benefits.
• Generous annual stipends for professional and personal development and internal learning opportunities.
• Flexible vacation policy, paid holidays, and other perks.

About Drata