Senior Performance Marketing Manager

About the Role

Who You Are

• 8+ years' hands-on experience in performance marketing across paid search, paid social, display, and programmatic.
• Proven experience managing agency partnerships and delivering measurable commercial growth within ecommerce or subscription businesses.
• Experience building performance marketing programmes, testing frameworks, and measurement infrastructure from the ground up.
• Strong commercial and analytical mindset, with the ability to identify growth opportunities and make fast, data-driven optimisation decisions.
• Hands-on experience with AI-powered marketing tools, automation, predictive optimisation, creative testing, and generative AI workflows.
• Strong working knowledge of Google Ads, Meta Ads Manager, Performance Max, and at least one DSP or programmatic platform.
• Experience with conversion tracking, attribution modelling, UTM governance, marketing analytics, and reporting.
• Excellent stakeholder management and communication skills, with the confidence to influence agency partners and cross-functional teams.
• Highly organised, proactive, and comfortable managing multiple priorities in a fast-paced environment.
• Bachelor's degree or equivalent practical experience.
• Why Ancestry?
• Join a team helping millions of people discover their family stories. At Ancestry, you'll work in a collaborative, high-performing environment where data, creativity, and technology come together to deliver meaningful customer experiences.
• This is an opportunity to build, test, and scale innovative performance marketing programmes, work with AI-powered tools at the forefront of the industry, and make a measurable impact in a globally recognised subscription business. We offer competitive rewards, opportunities for growth, and the chance to help people make discoveries that last a lifetime.
• Additional Information:
• Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, colour, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, civil status, family status, political belief or activity, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability and require a reasonable accommodation or adjustment to support you during the interview process, please notify the recruiter.
• All job offers are contingent on a background check screen that complies with applicable law.
• Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

Responsibilities

• Build, own and evolve the AU test-and-learn engine, turning insights into actions that continuously improve performance.
• Leverage AI and machine learning to optimise campaigns, automate workflows, and inform real-time trading decisions.
• Scale successful campaigns across channels, audiences, and creative, ensuring winning strategies are implemented in a quick and efficient way.
• Find the next 10% by identifying and testing new growth opportunities across channels, platforms, audiences, and emerging technologies.
• Own day-to-day performance marketing across paid search, paid social, display, and Performance Max, optimising against key metrics including CPK, CPSu, CVR, ROAS, and LTV.
• Lead and challenge agency partnerships, driving accountability, challenging recommendations, and ensuring high-quality execution.
• Own campaign measurement, reporting, attribution, budgets, and the performance marketing roadmap, partnering with stakeholders to drive continuous improvement.
• Collaborate with creative, Marketing Operations, and cross-functional teams to deliver high-performing campaigns and share best practices across the business.