Senior Performance Marketing Manager
Role Overview
Own paid acquisition end to end across core channels and geographies, with responsibility for strategy, execution, and CAC, ROAS, and volume targets.
Performance marketing supports expansion into new corridors and deeper adoption of LemFi products.
Key Skills for This Role
Full Job Posting
About the role
Own paid acquisition end to end across core channels and geographies, with responsibility for strategy, execution, and CAC, ROAS, and volume targets.
Performance marketing supports expansion into new corridors and deeper adoption of LemFi products.
What you'll build and own
- Own paid media strategy and execution across Meta, Google, TikTok, and programmatic for acquisition and product cross-sell.
- Manage budgets against CAC, LTV, ROAS, and payback periods.
- Run a test-and-learn program covering audience segmentation, creative, bidding, and landing pages; use AI tools to accelerate analysis.
- Turn campaign data into actionable insights for senior stakeholders.
- Brief and iterate on paid assets for diaspora audiences across corridors and cultures.
- Coordinate with Product and Growth on launches, corridor expansions, and seasonal remittance peaks.
- Maintain attribution and measurement frameworks, flag gaps, and advocate for improved data.
Experience and qualifications
- At least 5 years of performance marketing experience for a mobile app product.
- Proven substantial paid-media budget management across at least Meta and Google; high-growth consumer fintech, payments, or marketplace experience is ideal.
- Hands-on iOS and Android acquisition and retention experience, including mobile measurement partners, attribution tooling, and incrementality testing.
- Strong analytical skills across campaign dashboards, spreadsheet models, and collaboration with data analysts.
- Able to write sharp creative briefs and give structured feedback on paid social ads.
- Full-funnel growth perspective and ability to work independently in a fast-moving, ambiguous environment.
Additional advantageous experience
- Paid campaigns in emerging markets across Africa, the Middle East, or South Asia.
- Familiarity with AI-powered creative testing or media-planning tools.
- Exposure to multi-product growth loops, such as using remittance acquisition to drive Savings, Credit, or eSIM adoption.
About LemFi
LemFi is building a financial ecosystem for people living across borders, evolving from remittances into multi-currency accounts, payments, credit, and long-term financial growth.
The company reports millions of users and more than $1 billion in monthly transactions across more than 30 countries.
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