Senior Performance Marketing Manager

Role overview

Campaign strategy and execution

• Own end-to-end user acquisition strategy and campaign execution across major digital channels.
• Plan and optimize regional budgets against monthly and quarterly user acquisition, ROI, ROAS, CPA, and retention targets.

Creative localization

• Partner with creative and design teams to ideate, test, and scale localized short video, native UGC, Arabic copy, and interactive ads.
• Use cultural events such as Ramadan, Eid, Black/White Friday, and Saudi National Day to create relevant seasonal campaigns.

Analytics and channel growth

• Coordinate attribution, event tracking, and SKAdNetwork or Privacy Sandbox compliance with data and growth engineering teams.
• Test audiences, bidding strategies, landing pages, and creatives to improve funnel conversion.
• Explore regional ad networks, local influencer and affiliate platforms, and emerging traffic sources.
• Build platform relationships to gain early access to beta features and regional insights.

Qualifications

• Requires 5+ years of hands-on performance marketing, user acquisition, or growth marketing experience in MENA.
• Requires a record of scaling monthly ad spend while maintaining strong ROAS and user-quality metrics in GCC markets.
• Requires in-depth knowledge of MMPs, web/app analytics, and self-serve ad managers.
• Requires professional working proficiency in English and Arabic.
• Requires advanced Excel or SQL skills and quantitative analysis capability.
• E-commerce, fintech, or mobile-app experience is preferred; native Arabic ad-copy nuance is highly desirable.
• Experience with iOS ATT countermeasures and web-to-app or web-funnel strategies is preferred.