Senior Marketing Manager

About This Role

About HIVE

HIVE is a real estate development and operations company redefining modern living through character-driven spaces and community-focused environments. Born from the need to offer people a more meaningful and flexible way to live, HIVE blends personal comfort with shared experiences. Our thoughtfully designed apartments and dynamic hubs cultivate curiosity, dialogue, and a sense of belonging – because life is richer when it’s shared.

As HIVE enters its next phase of growth, we are looking to appoint a Senior Marketing Manager to provide senior leadership across brand, marketing strategy, and growth while building on the strong creative and brand foundation already in place.

Purpose of Role:

The Senior Marketing Manager is responsible for owning marketing strategy, positioning, and performance across the HIVE platform and its brands.

This role exists to:

• Set strategic direction
• Drive commercial alignment
• Scale marketing capability
• Enable exceptional brand and creative execution through collaboration with the Brand & Creative Manager

The role requires a strategic thinker who deeply respects brand, creativity, and experience, and knows how to turn them into sustained growth.

Key Role Responsibilities:

Marketing Strategy & Leadership

• Define and own the overall marketing strategy across HIVE’s brands and assets
• Develop annual marketing plans aligned with business, development, and commercial objectives
• Set campaign priorities, budgets, and performance targets
• Act as the senior marketing voice within leadership discussions

Brand Strategy & Positioning

• Implement brand positioning, messaging frameworks, and go-to-market narratives
• Ensure brand strategy is clear, consistent, and scalable across markets and products
• Provide strategic direction and guardrails for brand expression without micromanaging creative execution

Campaigns, Growth & Performance

• Oversee demand generation, launches, and marketing-led growth initiatives
• Guide digital, performance, and CRM strategies (execution may be internal or outsourced)
• Monitor performance metrics and optimise strategy accordingly
• Ensure marketing supports leasing, sales, and long-term brand equity

Leadership & Team Enablement

• Lead, support, and empower the Brand & Creative Manager as the owner of creative and brand execution
• Create clarity between strategy and execution, allowing creative excellence to thrive
• Build and scale the marketing function over time as the business grows
• Manage agencies, consultants, and partners where required

Cross-Functional Alignment

• Work closely with Development, Property Management, Community, and Leadership teams
• Ensure marketing strategy reflects real product, experience, and operational realities
• Collaborate with Brand Experience to ensure lived experience reinforces brand promise

Relationship with Brand & Creative Manager

The Brand & Creative Manager:

• Owns creative execution, content, and brand expression
• Acts as the day-to-day brand guardian and creative lead

The Senior Marketing Manager:

• Owns strategy, prioritisation, performance, and alignment
• Sets direction, not creative detail
• Enables creativity rather than diluting or overriding it

This role is designed to amplify, not diminish, the impact of the Brand & Creative Manager.

Ideal Candidate Profile:

• 7+ years of experience in marketing
• Strong strategic capability with a deep appreciation for brand and creative disciplines
• Experience in real estate, hospitality, lifestyle, or consumer-led brands preferred
• Proven ability to balance brand integrity with commercial outcomes
• Comfortable operating in a founder-led, entrepreneurial environment
• Collaborative, low-ego leader who empowers specialists rather than centralising everything

What Success Looks Like

• Clear, confident marketing strategy aligned with HIVE’s growth ambitions
• Strong collaboration and trust with the Brand & Creative Manager
• Consistent, high-quality brand expression across all channels
• Marketing that meaningfully supports leasing, sales, and long-term brand equity
• A marketing function that feels purposeful, calm, and well-directed

Start Date

• Immediate or as soon as available