Senior Marketing Manager, Digital Payments

Role overview

Key responsibilities

• Drive awareness, acquisition, engagement, and adoption of new payment use cases.
• Define customer value propositions, messaging, and lifecycle campaigns for distinct segments.
• Use behavioral data, segmentation, and funnel analytics to target customers and improve conversion.
• Lead campaigns across onsite, outbound, and partner channels; optimize based on results.
• Guide creative development and align campaigns with product roadmaps and customer milestones.
• Coordinate partner go-to-market plans and report acquisition, adoption, engagement, and lifetime value metrics.
• Scale effective targeting, campaign execution, and marketing automation practices across markets.

Team

Basic qualifications

• 6+ years of professional non-internship marketing experience.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience developing and managing acquisition marketing or channel programs.
• Experience presenting metrics and progress toward goals to senior leadership.

Preferred qualifications

• Experience with test-and-learn approaches, marketing optimization, and experimentation.
• Experience designing and executing joint marketing plans with global strategic alliance partners.