Senior Marketing Manager

Company

Role

Responsibilities

• Plan and manage campaigns; oversee content and creative development.
• Analyze market data and performance metrics and optimize initiatives for brand awareness and lead generation.
• Collaborate with concept development, talent acquisition, and franchise consultancy teams.
• Manage external agencies or vendors, budgets, and timelines.
• Present strategy updates and performance reports to senior leadership and clients.

Qualifications

• Demonstrated expertise in branding and marketing strategy, including campaign planning and execution.
• Experience in concept development and franchise consultancy or similar strategic growth initiatives.
• Strong skills in market research, data analysis, and performance reporting.
• Proficiency in digital marketing channels and tools, including social media, SEO/SEM, and marketing automation platforms.
• Ability to lead and collaborate with cross-functional teams, including talent acquisition and external agencies.
• Excellent written and verbal communication skills in English; additional languages are advantageous.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant master’s degree is preferred.
• Several years of progressive experience in senior or lead marketing roles, ideally in consultancy or multi-brand environments.
• Strong organizational and project management skills, including managing multiple initiatives and deadlines.
• Familiarity with UAE and regional markets, local business practices, and consumer behavior.