Senior Marketing Executive

Position Summary

Main Duties

• Formulate, implement, and manage the hospital's marketing strategic plan.
• Support the CEO and Board of Directors with strategic planning and innovative marketing strategies.
• Improve external media communications and relationships.
• Pursue new media channels to increase market penetration.
• Strengthen corporate relationships and revenue from existing accounts.
• Identify community sponsorship opportunities.
• Increase patient volumes at key primary care and hospital entry points.

Department Responsibilities

• Market new physicians to community physicians and referral sources.
• Lead and implement market research projects.
• Manage the departmental budget, control costs, and improve revenue.
• Provide marketing consultation to committees and departments.
• Manage the marketing department and staff efficiently.
• Coordinate hospital sponsorships and participation in conferences, seminars, and marketing events.
• Perform additional tasks assigned by the CEO within the employee's capabilities.

Position Requirements

• Have at least five years of marketing experience in healthcare or a related field.