Senior Marketing Executive

Role overview

Key responsibilities

• Execute marketing plans and strategies aligned with company objectives.
• Plan, execute, and measure marketing and promotional campaign performance and results.
• Develop initiatives to increase sales, attract customers, and enhance customer experience.
• Manage marketing content across social media platforms and digital channels.
• Analyze market trends, competitors, and customer behavior, and provide recommendations.
• Coordinate with agencies, suppliers, and internal departments to execute campaigns and initiatives efficiently.
• Contribute to offers, events, and marketing initiatives while strengthening brand presence.
• Prepare performance reports and analyze campaign metrics and results.
• Monitor marketing budgets and expenditures and ensure effective resource use.
• Stay current with marketing trends and propose innovative ideas and initiatives.

Qualifications and requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 6 years of professional marketing experience.
• Strong experience planning and executing marketing and promotional campaigns.
• Good knowledge of digital marketing and social media platforms.
• Strong analytical skills, including market, competitor, and customer behavior analysis.
• Excellent communication, coordination, negotiation, and stakeholder management skills.
• Ability to manage multiple projects and initiatives simultaneously.
• Proficiency in English.
• Experience in Entertainment, Hospitality, Tourism, or Retail is an added advantage.

Application

• The posting asks candidates to send an updated CV and mention the Senior Marketing Executive title in the subject line.