Senior Marketing & Communications Executive

Role overview

Campaign and project delivery

• Scope, plan, deliver, evaluate and close assigned campaigns and client projects.
• Create plans covering objectives, audiences, deliverables, timelines, milestones and success measures; manage priorities, risks, dependencies and change requests.
• Maintain marketing calendars and project trackers, and run evaluations and wash-ups to document results, learning and recommendations.
• Lead client briefings, status meetings and presentations; manage expectations, feedback and approvals.
• Represent projects with clients, delivery partners and public sector stakeholders at meetings and events.

Budgets, studio and marketing plans

• Manage media spend, production costs and supplier fees; track and forecast spend, flag overspend risks, obtain quotes, raise purchase orders and report value for money.
• Brief, schedule and coordinate design, digital and service specialists; manage workflows, feedback and sign-off from concept to final asset.
• Review materials for quality, consistency, audience insight, strategy and client brand; coordinate external agencies, freelancers and suppliers.
• Lead integrated marketing and communications plans for ICE services and client projects across digital and offline channels.
• Conduct market, audience and competitor research; support events, promotions and PR initiatives.

Channels, measurement and learning

• Develop website, blog, email newsletter and social media content; implement SEO and manage paid display, search and social campaigns, including GEO-targeting.
• Analyse performance using Google Analytics, Google Search Console and Meta Business Suite; optimise live campaigns and report insights and recommendations.
• Use A/B testing and conversion rate optimisation; capture lessons, case studies and success stories for knowledge products, awards, credentials and publications.
• Share good practice and help colleagues and partners build communications, content and campaign-planning skills.
• Follow company rules, financial regulations, Health and Safety, Equal Opportunities and information governance requirements.

Experience and qualifications

• Apprenticeship- or degree-level qualification in Marketing, Digital Media, Communications, Social Sciences, Public Health or a related field, or equivalent experience.
• 1–2 years’ marketing or digital marketing experience; agency or multi-client account experience is ideal.
• Experience managing campaigns or projects end to end, working directly with clients or stakeholders, running meetings and presenting work.
• Experience managing or tracking budgets, media spend or supplier costs.
• Understanding of behaviour change and social marketing, or a strong interest in developing this; public sector, health or community engagement experience is desirable.

Skills and tools

• Strong project management, client-facing communication, relationship-building and expectation-management skills.
• Excellent written and verbal communication, analytical skills, attention to detail and time management.
• Strong understanding of SEO, SEM and GEO-targeting; familiarity with A/B testing and conversion rate optimisation.
• Tools and platforms include Google Ads, Google Analytics, Meta Ads Manager, Mailchimp or similar, WordPress or another CMS, Canva or Adobe Creative Suite, CRM systems, project-management tools and digital meeting platforms.
• Commercial awareness, sound budget judgement, a proactive and organised approach, collaboration and willingness to learn.

Workplace and schedule

• Hybrid working combines time at the Wirral office, home working and work in client environments.
• Hours are Monday–Thursday, 8:30am–5pm, and Friday, 8:30am–3:45pm; full-time hours are 37.5 per week.
• The employer welcomes applications for full-time or part-time opportunities.

Compensation

• Salary range is £32,000–£40,000 per annum.

Benefits and development

• Benefits include company pension, enhanced maternity leave, free and on-site parking, paid volunteer time, sick pay and work-from-home arrangements.
• Training is provided for all roles, alongside continued professional development.
• The organisation describes its work as purpose-led and focused on improving communities, health and wellbeing.