Senior Marketing Communication & Branding Specialist

A

Senior Marketing Communication & Branding Specialist

Partnerships & Collaborations

• Identify, approach, and secure high-value partners, including corporates, universities, NGOs, HR networks, and banks.
• Have the ability to initiate and prepare for OOH campaigns and partnerships with offline activities (Malls Booths, Radios collaborations, Government initiatives…etc)
• Build and maintain strong relationships with key decision-makers (HR Directors, CHROs, CEOs).
• Develop and implement collaboration models that align with company objectives.
• Manage the full partnership lifecycle: prospecting → negotiation → agreement → activation.
• Ensure timely follow-up and successful delivery of partnership initiatives.
• Propose marketing initiatives to enhance partnerships and maximize brand impact.

Events & Offline Marketing

• Plan and manage offline marketing activities, including brand events, university activations, and product launches.
• Execute corporate and industry events, both in-person and hybrid.
• Coordinate sponsorship opportunities and activations.
• Manage event logistics, partners, and vendor coordination.
• Ensure measurable outcomes from events, such as leads, registrations, and brand visibility.
• Capture post-event insights and generate actionable reports.

Public Relations & Media

• Develop and execute PR strategies aligned with company goals
• Build and maintain strong relationships with media, journalists, and publications
• Secure media coverage across online, print, TV, and radio
• Draft press releases, announcements, media briefs, and talking points
• Manage media inquiries and coordinate interviews and features
• Monitor media coverage and brand sentiment

Internal Collaboration

• Work closely with Growth, MarCom, and Design teams to align campaigns and messaging with partnerships
• Ensure all activations reflect brand identity and quality standards
• Collaborate with external vendors, influencers, and service providers as needed

Requirements

• **5+ years of experience**
• in Partnerships, Communications, Public Relations or a related field
• Experience in the Saudi Market is essential
• Strong background in partnerships, collaborations, and offline activations
• Proven experience securing media coverage and managing PR relationships and events management
• Excellent communication and negotiation skills
• Strong network within media, brands, or business communities (a plus)
• Ability to manage multiple initiatives simultaneously