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oracle

Senior Marketing Analytics Consultant

EXL
Remote, USA
Senior · 4–5 years experience
Remote
Discovered 4 days ago
bigquerysqltableau

Full Job Posting

Required Qualifications

  • Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics).
  • 4-5 years of experience in marketing analytics, data analytics, or related fields.
  • Strong proficiency in SQL for data extraction and manipulation.
  • Hands‐on experience with Tableau for visualization and reporting.
  • Solid understanding of marketing measurement concepts, attribution, and performance analytics. Preferably in B2B marketing space.
  • Excellent communication skills with the ability to translate data into compelling narratives.
  • Demonstrated experience collaborating with stakeholders and influencing decisions.
  • Strong analytical thinking, problem-solving abilities, and attention to detail.
  • Ability to work independently, take initiative, and manage multiple priorities.

Preferred Qualifications

  • Experience working with fintech, financial services, or digital first consumer businesses.
  • Familiarity with marketing attribution models, MMM, or experimentation frameworks.
  • Experience leading a team
  • Exposure to additional BI or data visualization tools.
  • Experience with GA4 and BigQuery.
  • Understanding of predictive modeling or statistical analysis techniques.

Responsibilities

  • Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes.
  • Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems.
  • Develop and maintain dashboards, visualizations, and performance reports using Tableau.
  • Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets.
  • Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness.
  • Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments.
  • Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions.
  • Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making.
  • Ensure data accuracy and consistency through regular validation and quality checks.
  • Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.

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