Senior Manager, Social Media Analytics

Summary: The Senior Manager, Social Media Analytics leads the social analytics function, overseeing the performance measurement of all social media activities and delivering strategic insights that drive engagement, brand equity, and business impact.

This role combines deep analytical expertise with a strong understanding of social trends, platform algorithms, and content performance. You will manage a team of analysts and collaborate cross-functionally with Social Strategy, Paid Media, Creative, Influencer, and Brand Marketing teams to influence decision-making and shape content strategy through data.

Essential Duties and Responsibilities:

Analytics Strategy & Leadership

• Lead the development and execution of the social analytics roadmap.
• Manage and mentor a team of analysts, fostering a culture of data-driven decision-making.
• Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media.

Data Analysis and Reporting

• Oversee the creation of dashboards and reports that consolidate data from multiple platforms.
• Deliver recurring (weekly, monthly, campaign-based) performance reports with actionable insights.
• Translate data into strategic recommendations that influence content, media, and brand decisions.

Social Listening and Competitive Intelligence

• Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch.
• Identify emerging trends, competitive shifts, and cultural moments that inform brand activation.
• Conduct benchmark analysis against competitors and industry leaders.

Campaign Evaluation

• Define success metrics in partnership with social and paid teams.
• Evaluate campaign effectiveness and recommend optimizations to improve ROI.
• Integrate organic and paid performance data for unified measurement.

Audience Insights

• Develop audience profiles using behavioral, demographic, and psychographic data.
• Identify new segments and opportunities for targeted engagement.
• Provide insights to inform influencer strategy, creative direction, and platform prioritization.

Cross-Functional Collaboration

• Present insights to senior stakeholders and guide teams in applying data to creative and strategic decisions.
• Collaborate with Brand, Creative, E-commerce, and PR to ensure alignment on KPIs and reporting.
• Champion a data-first culture across the marketing and social ecosystem.