Senior Manager - Product (Wellness - Digital Health)

About This Role

About PureCS

PureCS is part of the PureHealth Group and plays a key role in supporting technology and shared services across the organisation. We work closely with multiple business units to deliver solutions that support healthcare excellence in the region.

Job Role/Objectives:

We are seeking a high-impact Senior Manager – Wellness to lead the Fitness & Wellness vertical within the Pura ecosystem. This role owns the strategic vision, roadmap, and execution across key modules including PureScore, Digital Twin, Nutrition, Fitness, Wearables & Challenges, FitCoin Rewards, and Onboarding & Sign Up.

You will manage a team of 3–4 Product Managers and their respective cross-functional squads, ensuring delivery excellence, user growth, measurable health outcomes, and commercial impact. This role requires strong stakeholder leadership across clinical, growth, partnerships, and executive teams.

Key Responsibilities:

• Own the end-to-end product strategy and roadmap for Pura’s Fitness & Wellness vertical
• Define the long-term evolution of PureScore, Digital Twin, and personalisation capabilities
• Drive engagement and behavioural change through Nutrition, Fitness, Wearables, Challenges, and FitCoin Rewards
• Optimise onboarding journeys to improve activation, retention, and data completeness
• Lead, mentor, and scale a team of 3–4 Product Managers across multiple squads
• Align product initiatives with commercial, clinical, and B2B/B2G growth strategies
• Partner with Data & AI teams to embed advanced analytics, predictive modelling, and behavioural nudges
• Define and track KPIs across engagement, health outcomes, and revenue contribution
• Present product strategy, performance, and roadmap updates to senior leadership and board stakeholders
• Ensure compliance with healthcare data governance and privacy regulations

Growth & KPI Accountability

• Monthly Active Users (MAU) growth

• Activation rate improvement

• 30/60/90-day retention

• Subscription conversion rate

• Feature adoption rate

• Average Revenue Per User (ARPU)

• Customer Acquisition Cost (CAC) efficiency

• Lifetime Value (LTV) improvement

• Health engagement metrics (challenge completion, wearable sync rate, adherence)

Nice to have:

• Experience in AI-driven health personalisation, digital twins, or predictive health modelling
• Knowledge of wearable APIs (Apple Health, Fitbit, Garmin, WHOOP, Oura, etc.)
• Experience in rewards ecosystems or gamified engagement platforms
• Exposure to regulated healthcare environments (UAE/MENA preferred)

Soft skills:

• User-Centric Thinking with focus on measurable health outcomes.
• Commercial acumen linking product decisions to revenue impact.
• Strategic thinker with the ability to translate vision into execution
• Strong stakeholder management across clinical, commercial, and executive layers
• Inspirational team leader and mentor
• High emotional intelligence and cross-cultural awareness
• Decisive, data-driven, and outcome-focused
• Comfortable navigating ambiguity in a fast-scaling digital ecosystem

Academic/Skill Requirements/Experience Requirements

Required:

• Bachelor’s/Master's degree in business, or a related field
• 7+ years of product management experience, with at least 2-3+ years in a leadership capacity
• Proven experience leading multi-product ecosystems in health tech, fitness tech, or consumer platforms
• Strong understanding of behavioural health, gamification, digital engagement, and wearable integrations
• Demonstrated experience managing product managers and cross-functional delivery teams
• Experience owning product KPIs including MAU, retention, engagement, conversion, and monetisation
• Strong analytical skills with experience leveraging product analytics tools
• Deep familiarity with Agile methodologies and product operating models